16th June 2020

Magic Breakfast will be keeping breakfast deliveries going throughout the school summer holidays to ensure children at risk of hunger have the energy and nutrition they need every morning at this challenging time.

According to a survey by the Food Foundation, carried out by YouGov five weeks into lockdown, two million children had already experienced food insecurity during that time.  900,000 children had relied on low cost food, 1.2 million had not had balanced meals, 350,000 had not had enough to eat and 238,000 had skipped meals. 

We know that child hunger will not magically disappear during the school holidays so, with the generous support of our food suppliers, funders and delivery partners, we are working with staff at our partner schools to provide meals to children living in households struggling financially.

Throughout the summer we are offering our partner schools the choice of deliveries of healthy breakfast food for them to distribute to pupils who would normally be able to enjoy breakfast at school; or a home delivery service whereby parcels of Magic Breakfast food are dropped off at their pupils’ front doors, for free.

In addition, we are pleased to be able to continue providing breakfasts over the summer holidays to schools that are part of the National School Breakfast Programme, working with the Department for Education and Family Action.  Over 1,000 NSBP schools have been supported with breakfast provision through the Covid-19 crisis so far, and all NSBP schools can opt to receive deliveries of breakfast food for their pupils over the summer months too.