Our policy and public affairs team work in England and Scotland on policies designed to ensure no child or young person is too hungry to learn.
Our approach is grounded in evidence and shaped by the communities we work in, allowing us to craft policies that are focused on long term change.
Just 34p can provide a nutritious breakfast to a hungry child
Magic Breakfast offers over 350,000 breakfasts every day to children and young people in schools across England and Scotland.
Magic Breakfast research shows:
Of interest to policy makers…
News
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Policy100 days into the new Scottish Parliament: What has changed for Scotland’s school breakfast commitment?
The first 100 days of the new Parliament in Scotland… Read more
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PolicyPass rates rise across Scotland, but even more can be done with breakfast
It’s impossible for anyone to write about exam results without remembering… Read more
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NewsMagic Breakfast’s CEO, Lindsey MacDonald, speaks to Hope Agency about campaigning for change
We fought and made the case for breakfast in England… Read more
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NewsMagic Breakfast welcomes the new Scottish Government
On behalf of Magic Breakfast, I offer congratulations to John… Read more
Research
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Annual Breakfast Survey 2026
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Adolescents and breakfast
Many teens miss breakfast. Explore our research on the barriers… Read more
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Root causes of child morning hunger
Child morning hunger isn’t random. Discover the root causes shaping… Read more
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Spotlight: Breakfast and SEND/ASN
Discover how breakfast helps SEND/ASN pupils thrive; straight from those… Read more
Campaigns
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More Than Breakfast
With secondary school breakfast provision uncertain beyond 2026, our More… Read more
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Breakfast Powers Opportunity
Our campaign in England calling for the Government’s rollout of… Read more
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This general election offers an opportunity for action.
We believe that every child deserves access to a healthy, filling breakfast,… Read more
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Breakfast Can’t Wait
Our campaign in Scotland calling for free school breakfast provision… Read more