Breakfast Powers Opportunity

A full, nutritious breakfast at school is key to powering the opportunities in every classroom across the country.

The solution is simple 

Morning hunger creates a barrier to opportunity – holding children and young people back from getting good grades and building the skills that set them up for life. When a child arrives at school hungry it becomes much harder for them to learn, play, take part in lessons, and build friendships. 

Free school breakfasts are key to powering children and young people, and unleashing opportunity in every classroom across the country, allowing children to start the day, and the rest of their lives, off right.

Make your voice heard

When you’re hungry you get stomach pains, moody and grumpy and stuff. And you don’t want that. And some people just start dozing off.”
Year 5 pupil, North West

A poster of a group of cartoon people in aid of Magic Breakfast's Challenge Yourself

The Children’s Wellbeing Bill

Will include a requirement for free school breakfast clubs in every primary school. This is a fantastic start towards ending child morning hunger, and when introduced, will transform how school children in England are supported.

The government now needs to act quickly, push forward the Children’s Wellbeing Bill outlined in the King’s Speech, and set out a full implementation plan for long-term school breakfast provision.

Lola, aged 5, told us why she likes breakfast.

What we’re calling for

The Children’s Wellbeing Bill will require free breakfast clubs in every primary school to ensure that every child, no matter their circumstances, is well prepared for the school day and can achieve their full potential. As a country, we can’t afford to let this momentum slip away, nor can we afford to implement provision poorly. It is vital that school breakfast provisions within this bill are prioritised.

The bill must:

Legislate for different types of breakfast provision beyond traditional breakfast clubs, such as classroom breakfast, grab and go, and nurture groups, so that it can reach more children most at risk of morning hunger and make it possible for schools to deliver.

Cover the cost of support staff to advise and support schools, which has been shown to maximise pupil uptake at scale, particularly for the most disadvantaged pupils.

Cover all primary aged pupils, not just primary schools (i.e. encompassing Pupil Referral Units, Specialist Schools, Alternative Provision, and SEND schools).

Two children smiling directly at camera eating toast and Shreddies for breakfast.

Together with parents, teachers and people across the country we want to demonstrate the power of school breakfasts and show the support for this commitment, and to see it become reality.

Breakfast powers days, imaginations, participation, and the next generation.

Email your MP today