Magic Breakfast is very pleased to see a Children’s Wellbeing Bill announced in the King’s Speech that will include a legal requirement for all primary schools in England to provide breakfast clubs, implementing a Labour Manifesto commitment.
Help us deliver our mission to end morning hunger for children and young people, now and for good.
Key policy recommendations to maximise the benefits of Labour’s commitment to school breakfast:
Implement
A mixed-model approach, extending reach beyond just breakfast clubs.
We will urge the government’s policy to encompass other models that ensure breakfast is available to all children who need it most. This should include our recommended breakfast models.
Maximise
With expert support and advice for maximum impact.
Labour’s commitment must cover the cost of staff to provide advice and support to schools – this has been proven to maximise pupil uptake, reach children who need breakfast most, and to ensure provision is responsive to specific needs in local communities.
Deliver
Breakfast for all primary-aged children.
To realise Labour’s commitment to making school breakfast accessible to all children, it must be available to all primary aged pupils. This means including Pupil Referral Units, Specialist Schools, Alternative Provision and SEND schools.
Legislate
For universal long-term breakfast provision secured through the Children’s Wellbeing Bill.
We will fully support the government to get the Bill through parliament and crucially, to get the Bill right, so that it reaches all children and encompasses each of our evidence-based recommendations.
Only through this inclusive approach can the benefits of improved educational outcomes, attendance, health and wellbeing for children and young people be realised – as set out in our ‘Breakfast: The Simple Choice’ briefing.
How Parliamentarians can support Magic Breakfast
Party conference season
Magic Breakfast will have fringe events at the Liberal Democrat, Conservative and Labour autumn conferences, and also an exhibition stand in partnership with Heinz at the Labour party Conference, to showcase and generate support for our ‘Breakfast powers opportunity’ campaign.
We would be delighted to see supporters at our fringe events and at our Labour exhibition stand.
Support our Breakfast Powers Opportunity campaign
Our new campaign calls for the government to advance the Children’s Wellbeing Bill and set out a full implementation plan for a long-term, fully funded and well-resourced school breakfast provision, ensuring that it reaches all primary-aged children effectively and quickly.
The campaign demonstrates the strong support amongst teachers, parents, children, young people, politicians and the public to ending morning hunger at the start of the school day.
Wider parliamentary activity
MPs can hold parliamentary debates, ask parliamentary questions on school breakfast and raise the issue of morning hunger through their work on committees and All Party Parliamentary Groups.
A particular issue that Magic Breakfast is seeking further information on from government is the future of the National School Breakfast Programme (NSBP). We know that morning hunger persists at secondary school, which is why the National School Breakfast Programme, set up by the last government, is also so important. It currently provides for 2,700 primary and secondary schools where children and young people are most at risk of morning hunger but is due to end in July 2025. Schools need stability and security and need to know if it will be renewed.
We very much hope that MPs and Peers will ask the government what its plans are for the future of the NSBP, and support our advocacy efforts for the programme to be retained and expanded to provide school breakfasts to secondary school pupils who are most at risk of morning hunger.
School visit offer
We would be delighted to organise visits to Magic Breakfast partner schools for MPs and Peers, Councillors and metro Mayors so that they can see our provision in action and the great benefits of school breakfasts for pupils.
To arrange a school visit and/or discuss potential Magic Breakfast partnerships for your local schools and/or potential partnerships with your local authority please contact
Support us on social media
You can also show your support by downloading our social tiles and sharing the hashtag #BreakfastPowersOpportunity on your social channels.
Supporting Magic Breakfast locally
Magic Breakfast exists to make sure no child or young person is too hungry to learn.
We partner with over
across England and Scotland to provide school breakfasts to over
and young people every day, along with expert advice to tackle morning hunger. We have also forged a number of innovative partnerships with councils to provide stigma free, hunger focused school breakfasts to pupils across their local authority area.
We want to work with parliamentarians and local and regional politicians to grow our school and local authority partnerships.
Magic Breakfast’s values about having really hunger-focussed provision and being able to target children who were vulnerable to food insecurity was really important to us, as well as their vision of having no child too hungry to learn. And Magic Breakfast brough that, as well as being able to provide food and bring a huge amount of experience to this space.”
Hammersmith & Fulham Children’s Commissioning