Magic Breakfast’s current partnership with the Department for Education (DfE) for schools on the Free Breakfast Club programme will end in July 2026.
We decided not to submit a further offer of partnership for the next academic year to the Department for Education and will instead focus our charity funds and resource on supporting schools that do not have access to the government programme, such as secondary schools.
Magic Breakfast has always campaigned for and supported primary school breakfast provision. We are delighted that the government has recognised the importance of breakfast and is ensuring all schools with primary-age pupils will have a free breakfast club, as per the new Children’s Wellbeing and Schools Act, and with national rollout now underway.
Magic Breakfast will continue to support the Free Breakfast Club programme through our 11 engagement partners, who are working as regional expert advisers for the DfE.
We’re Magic Breakfast – a charity that supports children and young people to access their education by providing a healthy and nutritious breakfast, alongside expert support and guidance to schools.
We’re different from your local supermarket. Our straightforward subscription service saves staff time by delivering healthy, school food standard compliant breakfasts straight to your door, exactly when you need them. There’s no weekly shopping, no last-minute top-ups and no guesswork – just consistent, nutritious food that helps children and young people start the day ready to learn. With decades of experience setting up breakfast provision in schools, we understand what matters most to you: value for money, simplicity and reliability.
Our friendly team is always on hand to support your order and make changes when needed.
Why work with us?
High-quality, nutritious breakfasts
Our years of expertise in implementing quality nutritious breakfast provisions gives schools a tried and tested, impactful model to work from and personalise. All our food meets or exceeds school food standards, so there is no need for staff to check labels.
Cost-effective & efficient operations
Our partner schools benefit from cost savings. With no hidden costs and competitive pricing, schools get the quality products they deserve but at cheaper prices. We reduce staff workload and stress with our easy-to-use, customisable ordering system which helps you create your own food bundle.
Simply add in the number of children you’re feeding, any preferences and it will provide you food options and cost break down per child – all in one go. Plus, with our subscription model you only need to order once, then be safe in the knowledge that your order will be with you every week thanks to our reliable delivery provider. You can change your order at any time.
Dedicated breakfast support
Our schools become part of a passionate network committed to ensuring children start their day with the fuel they need to learn. You’ll have dedicated Magic Breakfast support every step of the way, as well as the capability to view and update your weekly orders via our online ordering platform.
What are the prices?
The prices below show items including delivery cost. Support with quantities of product and number of servings required can be found in our order form.
Products in bold are discounted on retail price.
| Category | Product | Allergens | Total price (inc. delivery) |
|---|---|---|---|
| Bakery | NYBC Long Life Plain 29-day Bagels (5 pack x 6/case – 30 bagels) | Gluten: Wheat, Malted Barley. May contain Sesame. | £8.10 (27p each) |
| Bakery | Hovis Best of Both Medium Sliced Loaf 800g | Gluten: Wheat. Soya | £1.54 |
| Bakery | Warburtons Half & Half Medium Sliced Loaf 800g | Gluten: Malted Barley, Wheat. Soya | £1.96 |
| Cereal | Weetabix (48 biscuits) | Gluten: Wheat and Barley | £4.99 |
| Cereal | Kellogg’s Corn Flakes 450g | Gluten: Barley Malt Extract. May contain Gluten from other cereals. | £2.12 |
| Cereal | Kellogg’s Rice Krispies 430g | Gluten: Barley Malt Extract. May contain Gluten from other cereals. | £2.52 |
| Cereal | Quaker No Added Sugar Granola Oat Crunch 400g | Gluten: Oat, Wheat. May contain Gluten from other cereals and Milk | £2.47 |
| Cereal | Kellogg’s Rice Krispies Multigrain 350g | Gluten: Oat. May contain Gluten from other cereals, Soy and Milk. | £2.29 |
| Cereal | Shredded Wheat Bitesize 370g | Gluten: Wheat. May contain Peanuts and Nuts. | £0.99 |
| Cereal (GF) | Nestle Go Free Cornflakes 375g | May contain Peanuts and Nuts. | £1.90 |
| Oats | Quaker Traditional Oats 1kg | Gluten: Oats | £3.10 |
| Oats | Quaker Oat So Simple Original 10 sachet pack | Gluten: Oats. May contain Wheat (Gluten), Barley (Gluten), and Soya. | £1.71 |
| Oats | Quaker Oat So Simple Golden Syrup 10 sachet pack | Gluten: Oats. May contain Wheat (Gluten), Barley (Gluten), Milk and Soya | £1.80 |
| Dairy | Arla Semi-Skimmed UHT Milk 1L x 12 | Milk and Milk products, including Lactose. | £20.28 |
| Dairy | Arla Cravendale Semi Skimmed Milk 2L x 6 | Milk and Milk products, including Lactose. | £19.68 |
| Dairy | Arla Cravendale Semi Skimmed Milk 10 x 250ml | Milk and Milk products, including Lactose | £5.00 |
| Dairy | Low Fat Plain Natural Yoghurt 80g x 12 | Milk and Milk products | £5.26 |
| Dairy | Arla Lactofree Yoghurt Natural 400g x 8 | Milk and Milk products, including Lactose | £8.64 |
| Dairy | Light Sunflower Spread 2kg | £6.81 | |
| Dairy alternative | Oat Drink 1L x 6 | Gluten: Oats | £15.66 |
| Protein | Heinz Beanz No Added Sugar 415g x 24 | £19.49 | |
| Protein | Heinz Beanz No Added Sugar 2.62kg Catering Tin | £4.94 | |
| Protein | Happy Egg Free Range 6 Medium Eggs | Eggs | £1.58 |
| Fruit & veg | Easy Peelers x 10 pieces | £2.71 | |
| Fruit & veg | Apples x 10 pieces | £2.81 | |
| Fruit & veg | Pears x 10 pieces | £2.81 | |
| Fruit & veg | Cucumber x 14 pieces | £9.10 | |
| Fruit & veg | Loose Round Tomatoes x 10 pieces | £2.57 |
*Prices include delivery, are subject to change due to market fluctuations and will be fixed on a term-by-term basis.