Campaigns

MP, Emma Lewell, stands with a large crowd of school children in front of Big Ben and the Houses of Parliament. They are holding a banner in front of them which reads, "No Child Should Be Too Hungry To Learn" and lots of the children are holding up placards with messages on the importance of school breakfasts.

Explore our current campaigns

  • More Than Breakfast

    With secondary school breakfast provision uncertain beyond 2026, our More Than Breakfast campaign is working to give give young people the best start to their day, and to the rest of their lives.

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  • Image of student writing with a pencil in a book. Student has been annotated with a legal gown and wig. There is a call out stating Breakfast powers opportunity.

    Breakfast Powers Opportunity

    Our campaign in England calling for the Government’s rollout of free school breakfast provision to be inclusive, barrier-free, flexible, and designed to work for schools and pupils, reaching every child who needs it, whether in primary or secondary school.

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  • School girl eating breakfast in school uniform

    Breakfast Can’t Wait

    Our campaign in Scotland calling for free school breakfast provision to be universal and built into the school day, across primary, secondary, and early years. Every child should have access to the fuel they need to learn and thrive, free…

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  • A picture of a woman serving breakfast

    Together we’re stronger!

    Working in coalitions helps ensure free school breakfast stays part of the wider conversations on school food. Click below to find out about the coalitions we belong to.

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Previous campaigns

  • A poster with an orange background and text in support of ending child morning hunger
    This general election offers an opportunity for action.

    We believe that every child deserves access to a healthy, filling breakfast,… Read more

  • Two youth campaigners in front of a grand building holding up a letter from Magic Breakfast
    Magic Breakfast Youth Campaigners

    Children and young people are at the heart of everything… Read more

  • Image of a secondary school pupil and Magic Breakfast's Fuel For Success logo.
    Campaigns
    Would you want hunger deciding your child’s exam results?

    You’ve helped them revise.  Encouraged them through the nerves.  Reminded them… Read more

  • Image of a secondary school pupil and Magic Breakfast's Fuel For Success logo.
    Campaigns
    What does missing breakfast cost students at GCSE?

    Exams are meant to measure learning.  But this exam season,… Read more

  • Image of a secondary school pupil and Magic Breakfast's Fuel For Success logo.
    Campaigns
    What happens when we ask students to sit exams on empty stomachs?

    Right now, across the country, students are walking into exam… Read more

  • Magic Breakfast branded tile for secondary school campaign, titled 'More than breakfast'.
    Campaigns
    More Than Breakfast

    Too many young people in the UK are starting the… Read more

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This page was last updated on

5 May 2026


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