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At Magic Breakfast, we campaign to end child morning hunger for good.

But we can’t do it on our own. We work with people with lived experience of morning hunger, allies, politicians and our thousands of supporters to secure the lasting change needed to end hunger as a barrier to learning.

We use research and evidence to campaign to change policies, raise awareness and build a movement of like-minded people and organisations.

We believe that together we can create the necessary change to ensure that no child is too hungry to learn.

The Children’s Wellbeing Bill will include a requirement for free school breakfast clubs in every primary school.

The government now needs to act quickly, push forward the Children’s Wellbeing Bill outlined in the King’s Speech, and set out a full implementation plan for long-term school breakfast provision.

Our campaigns

  • Breakfast Powers Opportunity

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  • This general election offers an opportunity for action.

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  • Breakfast Can’t Wait

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  • Take action: Spread the word

    Speak out against morning hunger. Does your network know that the Scottish Government has not provided hungry children with a single slice of toast since making their promise to deliver breakfast to all young people in primary and special schools…

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  • Together we’re stronger!

    Working in coalitions can be enormously helpful to make sure that breakfast remains part of the wider conversations around school food. Find out which coalitions we belong to.

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Past campaigns

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This page was last updated on

19 July 2024

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