Vision and mission

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How our plans can enable us to achieve our vision

Our vision

Our mission

What do we do and who do we do it for?

Our approach is people centred. We bring together evidence, experience, and expertise to enable hungry children and young people to access barrier free school breakfasts across the UK. We are ambitious and impact-led, putting children and young people at the heart of everything we do. We collaborate with, challenge, and mobilise others to find innovative, effective, and sustainable ways to achieve our vision.

Our values

Children and young people are at the heart of everything we do

We commit to:

Taking decisions with children and young people’s interests and potential at the forefront.

Seeking out, listening to, and championing the voices of children and young people.


We will speak up, and speak out, even when it’s hard.

We commit to:

Daring to make mistakes and to learning from them.

Speak truth to power.


We care and want to help.

We commit to:

Challenging and supporting each other with kindness.

Acting with generosity and warmth.


We believe in the power of diversity and collective action.

We commit to:

Supporting and challenging each other to be the best we can be and achieve shared goals.

Working with others and finding common ground to achieve more than we can on our own.


We are transparent and inclusive.

We commit to:

Welcoming wider perspectives, sharing our views, and respecting others’.

Encouraging innovation and new ways of working to achieve our mission.


We are ambitious and impact-led.

We commit to:

Working alongside our teammates to solve problems.

Being led by evidence and the impact that can be achieved.

How are we going to make progress?

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Strategic objective 1

Ensure a nutritious and filling breakfast is provided to as many pupils at risk of hunger as possible

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Strategic objective 2

Build a movement to push for a solution to child morning hunger

Strategic objective 3

Operate efficiently and responsibly with greater internal and external collaboration

This page was last updated on

3 January 2024

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