Your support is key to unlocking a brighter future for children in need.
At Magic Breakfast, we believe that every child deserves a fair chance to succeed, and it all begins with a nutritious breakfast. For just 34p, you can make a profound impact in a child or young person’s life—providing not just a nourishing breakfast, but the chance to thrive.
Just 34p can provide one nourishing school breakfast for a pupil
Magic Breakfast makes a difference to over 350,000 children and young people across England and Scotland each day.
Magic Breakfast research shows:
Of interest to funders…
News
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NewsSix months of partnership with Deutsche Bank
We are celebrating six fantastic months of partnership with Deutsche… Read more
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PolicyPass rates rise across Scotland, but even more can be done with breakfast
It’s impossible for anyone to write about exam results without remembering… Read more
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ResearchA healthy breakfast, and a place to belong: supporting children’s mental health in schools
The latest Children’s Commissioner report paints a stark picture of… Read more
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NewsMagic Breakfast’s CEO, Lindsey MacDonald, speaks to Hope Agency about campaigning for change
We fought and made the case for breakfast in England… Read more
Research & policy
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Annual Breakfast Survey 2026
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Adolescents and breakfast
Many teens miss breakfast. Explore our research on the barriers… Read more
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Root causes of child morning hunger
Child morning hunger isn’t random. Discover the root causes shaping… Read more
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Spotlight: Breakfast and SEND/ASN
Discover how breakfast helps SEND/ASN pupils thrive; straight from those… Read more
Campaigns
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More Than Breakfast
With secondary school breakfast provision uncertain beyond 2026, our More… Read more
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Breakfast Powers Opportunity
Our campaign in England calling for the Government’s rollout of… Read more
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This general election offers an opportunity for action.
We believe that every child deserves access to a healthy, filling breakfast,… Read more
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Breakfast Can’t Wait
Our campaign in Scotland calling for free school breakfast provision… Read more
Corporate partners
Partner with us
Interested in partnering with us?
If your business is interested in exploring how we can
work together, please contact us: