Your support is key to unlocking a brighter future for children in need.
At Magic Breakfast, we believe that every child deserves a fair chance to succeed, and it all begins with a nutritious breakfast. For just 34p, you can make a profound impact in a child or young person’s life—providing not just a nourishing breakfast, but the chance to thrive.
Just 34p can provide one nourishing school breakfast for a pupil
Magic Breakfast makes a difference to around 300,000 children and young people across England and Scotland each day.
Magic Breakfast research shows:
Of interest to funders…
News
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ResearchHow breakfast improves belonging and wellbeing in secondary schools
Every child and young person should arrive at school ready… Read more
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PolicyOur response to School Food Standards reform
Magic Breakfast welcomes the Government’s ‘once-in-a generation’ reform to School… Read more
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Responses to external eventsOur response to the Scottish Programme for Goverment
Magic Breakfast’s CEO, Dr Lindsey MacDonald, has responded to the… Read more
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Partner SpotlightMagic Breakfast speaks to Fran Theokli, Chief Marketing Officer at Weetabix
We spoke to Fran Theokli, Chief Marketing Officer at Weetabix,… Read more
Research & policy
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Breakfast, belonging, and wellbeing in secondary schools: what schools and young people say
“We wish more people understood that the need for free… Read more
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Annual Breakfast Survey 2026
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Adolescents and breakfast
Many teens miss breakfast. Explore our research on the barriers… Read more
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Root causes of child morning hunger
Child morning hunger isn’t random. Discover the root causes shaping… Read more
Campaigns
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More Than Breakfast
With secondary school breakfast provision uncertain beyond 2026, our More… Read more
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Breakfast Powers Opportunity
Our campaign in England calling for the Government’s rollout of… Read more
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This general election offers an opportunity for action.
We believe that every child deserves access to a healthy, filling breakfast,… Read more
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Breakfast Can’t Wait
Our campaign in Scotland calling for free school breakfast provision… Read more
Corporate partners
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If your business is interested in exploring how we can
work together, please contact us: