Heinz
We started working with Heinz in September 2019. Since then, Heinz has provided No Added Sugar Beanz to Magic Breakfast partner schools, created a multi award-winning high-profile campaign to raise awareness of the growing crisis of child hunger, launched compelling consumer-facing activations, bolstered our policy and advocacy work and so much more.
“At Kraft Heinz, we believe every child deserves the chance to start the day ready to learn. That’s why tackling food poverty is such an important part of our commitment to health and wellbeing. In 2025, we proudly marked seven years of partnership with Magic Breakfast, sharing expertise and providing 200,000 children across the country with warm meals every day. Together, we’re working to drive long-lasting change and ensure no child is too hungry to succeed.”
Marta Pilczuk, Managing Director, Kraft Heinz UK & Ireland
