What unites us

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Children should be hungry to learn, not just hungry.

At Magic Breakfast, we empower every child to reach for their dreams and thrive, one breakfast at a time. As a registered charity offering grass roots support, we also focus on being part of the solution through our campaigning and advocacy work with politicians and decision-makers. We are determined to end child morning hunger for good.

Our values

Children and young people are at the heart of everything we do

We commit to:

Taking decisions with children and young people’s interests and potential at the forefront.

Seeking out, listening to, and championing the voices of children and young people.


We will speak up, and speak out, even when it’s hard.

We commit to:

Daring to make mistakes and to learning from them.

Speak truth to power.


We care and want to help.

We commit to:

Challenging and supporting each other with kindness.

Acting with generosity and warmth.


We believe in the power of diversity and collective action.

We commit to:

Supporting and challenging each other to be the best we can be and achieve shared goals.

Working with others and finding common ground to achieve more than we can on our own.


We are transparent and inclusive.

We commit to:

Welcoming wider perspectives, sharing our views, and respecting others’.

Encouraging innovation and new ways of working to achieve our mission.


We are ambitious and impact-led.

We commit to:

Working alongside our teammates to solve problems.

Being led by evidence and the impact that can be achieved.

This page was last updated on

16 January 2024

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