We launched the Breakfast Powers Opportunity campaign in July 2024 to turn the Government’s commitment to free school breakfast clubs in every primary school in England into a reality.
From the beginning, the campaign focused on strengthening the Government’s plans within the Children’s Wellbeing and Schools Bill, calling for a fully funded, long-term, hunger-focused and stigma-free approach to free school breakfast provision.
A major step forward
Supporters, teachers, children and young people, and families spoke up at key moments, shared their experiences and championed school breakfast provision that meets the needs of pupils and schools as the Bill moved through Parliament.
The campaign brought the issue of morning hunger to national platforms, including the Labour Party Conference, and into public spaces such as the Parliament Square action in summer 2025, bringing together children and young people, teachers, MPs and sector partners.
In April 2026, the Bill was passed into law as The Children’s Wellbeing and Schools Act. This means that free school breakfast provision is now secured in legislation for all primary-aged pupils in England.
Staying focused on what matters
With legislation in place, the campaign is now entering a new phase. The focus is on how this policy is delivered in practice.
We are continuing to monitor implementation closely to ensure that provision is high quality, barrier-free and reaches the children who need it most, giving them the opportunity to learn and thrive.
What comes next?
Free school breakfast provision currently stops at primary school. Our new research shows that teenagers are the most likely age group to miss breakfast. The need does not end at age 11.
This is why we have launched our next campaign, More Than Breakfast.
Designed with young people, this campaign shines a light on the experiences of secondary school pupils and why access to school breakfast cannot stop at primary school. Through stories, insights and research, it builds a clearer picture of the need beyond just food and why it matters.