We fought and made the case for breakfast in England for 20-plus years, and the new act is a great step forward. But hunger doesn’t end at age 11, doesn’t only exist in England, and doesn’t start at age five either. The way I simplify it internally is this: the risk is that we get breakfast, and the magic is lost.
Lindsey MacDonald, Chief Executive at Magic Breakfast
Hope Agency’s series, Cause & Effect, talks to leading figures in the charity sector who have been involved in building and promoting good causes. In this interview, Magic Breakfast’s CEO, Lindsey MacDonald, talks to Michael Isaacs about leading Magic Breakfast’s campaign for free school breakfast clubs, sharing lessons on advocacy, collaboration, leadership and creating lasting social change.
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