19th March, 2018

Magic Breakfast is delighted to announce a new partnership with Family Action which will see the two charities working together to deliver the Department for Education's new National School Breakfast Programme.

Over the next two years the Government will be investing up to £26 million in healthy breakfast provision in over 1,770 schools in disadvantaged areas of England, with a focus on the Department for Education's Opportunity Areas. 

School breakfast provision has been shown to improve educational outcomes for children, by improving their memory and concentration. As part of the funding Family Action and Magic Breakfast will also be looking at how to encourage more children who arrive at school hungry to eat breakfast before lessons, and will aim to improve collaboration and sharing of best practice across schools. 

Carmel McConnell MBE, Founder of Magic Breakfast, said:

Magic Breakfast is delighted to work alongside the Department for Education and Family Action to deliver this programme.  Crucially, it will ensure a nutritious breakfast reaches many more thousands of hungry schoolchildren, unlocking up to four hours of learning each morning to support their education. This is an excellent investment in these children and in the future of this country.”

David Holmes CBE, Chief Executive of Family Action, said:

Breakfast clubs play a key role in ensuring children have a healthy start to their day. Family Action is delighted to be working with the Department for Education and Magic Breakfast on this ground-breaking programme – changing lives and life chances by preventing thousands of children from being too hungry to learn.”

If your school is in a disadvantaged area, and you would like to explore the possibility of support to start or expand a breakfast provision, please register your interest by downloading and filling in the NSBP Expression of Interest form and emailing it to: [email protected] 


Note: Alongside Magic Breakfast's work on the National School Breakfast Programme, the charity will be continuing its business as usual, providing nutritious breakfasts to over 31,500 children every school day. The new Government funding will not be used to fund breakfast provision in Magic Breakfast's existing partner schools.