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  • press-releases
  1. About
  2. Press Releases

Press releases

For media enquiries please contact Sophia Dettmer, Head of Communications or Jo Matthews, Press and Celebrity Manager.

Sophia's tel: 07399 553154 or email [email protected]

Jo's tel: 07377 177443 or email [email protected]

(Please cc [email protected])

YouGov Teacher Survey (Scotland)

YouGov Teacher Survey (Scotland)

Nearly two thirds of teachers in Scotland fear a rise in hunger among children returning to school this week, with 76% of those surveyed believing school breakfasts will help pupils catch up on learning lost during lockdown. Read more

Published: 11th August, 2020

Updated: 13th August, 2020

Author: Sophia Dettmer

Related topics:
  • Press releases
National Food Strategy Response

National Food Strategy Response

Magic Breakfast welcomes the National Food Strategy to tackle childhood hunger but breakfast must not be ignored. Read more

Published: 29th July, 2020

Author: Susan Soper

Related topics:
  • Press releases
YouGov Teacher Survey (London)

YouGov Teacher Survey (London)

Over two thirds of London teachers fear rise in hunger among children returning to school in September, with 76% believing school breakfasts will help children catch up on learning missed during lockdown Read more

Published: 17th July, 2020

Author: Sophia Dettmer

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  • Press releases
YouGov Teacher Survey

YouGov Teacher Survey

New survey finds over half of teachers fear rise in hunger among children returning to school in September, with 86% supporting nationwide programme of free school breakfasts Read more

Published: 17th July, 2020

Updated: 12th August, 2020

Author: Sophia Dettmer

Related topics:
  • Press releases
Marcus Rashford response

Marcus Rashford response

Magic Breakfast welcomes the Government's announcement that children eligible for free school meals in term time in England will get a six-week voucher for the summer holidays. Read more

Published: 16th June, 2020

Author: Sophia Dettmer

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  • Press releases
Amazon Home Deliveries

Amazon Home Deliveries

Three quarters of a million healthy breakfasts are set for delivery to doorsteps of thousands of children across the UK, thanks to an expanded partnership between Magic Breakfast and Amazon Read more

Published: 13th May, 2020

Author: Sophia Dettmer

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  • Press releases
New DfE funding

New DfE funding

The Department for Education has announced funding for new schools for the National School Breakfast Programme, delivered by Family Action and Magic Breakfast Read more

Published: 4th January, 2020

Updated: 17th January, 2020

Author: Sophia Dettmer

Related topics:
  • Press releases
Revised EEF evaluation

Revised EEF evaluation

Magic Breakfast's statement regarding the re-publication of the EEF's evaluation of school breakfast clubs Read more

Published: 13th December, 2019

Author: Sophia Dettmer

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  • Press releases
Labour school breakfast pledge

Labour school breakfast pledge

The Mirror is reporting that a Labour government would fund free breakfasts for over one million schoolchildren Read more

Published: 5th December, 2019

Updated: 13th December, 2019

Author: Sophia Dettmer

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  • Press releases
University of Leeds Press Release

University of Leeds Press Release

Skipping breakfast is linked to lower GCSE grades. Read more

Published: 20th November, 2019

Updated: 4th January, 2020

Author: Sophia Dettmer

Related topics:
  • Press releases
Russell Tovey launches Magic SATs 2019

Russell Tovey launches Magic SATs 2019

Award winning actor backs our campaign to ensure no child sits morning exams on an empty stomach Read more

Published: 1st May, 2019

Author: Sophia Dettmer

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  • Press releases
Response to NEU survey

Response to NEU survey

A survey by the National Education Union finds widespread evidence of the negative effects of poverty on children's education. Read more

Published: 14th April, 2019

Updated: 1st May, 2019

Author: Sophia Dettmer

Related topics:
  • Press releases
Magic Brunch 2019 Press Release

Magic Brunch 2019 Press Release

Bistrotheque, Foxlow, Som Saa & Gunpowder London join forces to create our first Magic Brunch on March 3rd Read more

Published: 24th January, 2019

Updated: 13th February, 2019

Author: Sophia Dettmer

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  • Press releases
Secondary School Tables

Secondary School Tables

Ensuring pupils are not too hungry or malnourished to learn will help to accelerate the very slow rate of closure of the attainment gap at GCSE Read more

Published: 24th January, 2019

Updated: 30th January, 2019

Author: Sophia Dettmer

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  • Press releases
Minister for Hunger

Minister for Hunger

Magic Breakfast is backing a call by MPs for a Minister for Hunger to be appointed Read more

Published: 10th January, 2019

Updated: 24th January, 2019

Author: Sophia Dettmer

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  • Press releases
15,000 more breakfasts

15,000 more breakfasts

Thousands more schoolchildren are receiving a nutritious breakfast since the National School Breakfast Programme was established in March Read more

Published: 2nd November, 2018

Updated: 8th November, 2018

Author: Sophia Dettmer

Related topics:
  • Press releases
Families Food and Fun

Families Food and Fun

New programme launched to support children and families during school holidays Read more

Published: 27th July, 2018

Updated: 7th August, 2018

Author: Susan Soper

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  • Press releases
NSBP Recruitment Drive

NSBP Recruitment Drive

Big recruitment drive for the Department for Education’s National School Breakfast Programme underway Read more

Published: 3rd July, 2018

Updated: 24th August, 2018

Author: Sophia Dettmer

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  • Press releases
Magic Breakfast Scotland Launch

Magic Breakfast Scotland Launch

Magic Breakfast launches in Scotland: 400 schoolchildren in the most disadvantaged areas to receive free breakfasts Read more

Published: 1st March, 2018

Author: Sophia Dettmer

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  • Press releases
PPL Charity Gala 2018

PPL Charity Gala 2018

£93.4 million awarded to charities in 2017 by players of People’s Postcode Lottery Read more

Published: 25th January, 2018

Updated: 26th January, 2018

Author: Sophia Dettmer

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  • Press releases
Pippa Middleton's avocado recipe

Pippa Middleton's avocado recipe

Statement from Magic Breakfast regarding misleading reports in the media concerning a recipe by Pippa Middleton Read more

Published: 6th January, 2018

Author: Sophia Dettmer

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  • Press releases
Can you help?

Can you help?

Can you help us make sure every schoolchild starts their day well nourished rather than too hungry to learn? Read more

Published: 2nd August, 2017

Updated: 7th December, 2017

Author: Sophia Dettmer

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  • Press releases
Hackney Village Fayre fundraiser 2017

Hackney Village Fayre fundraiser 2017

Magic Breakfast announces 3rd annual Hackney Village Fayre on 22nd July, supported by Amazon which will shortly be opening a new head office in Shoreditch Read more

Published: 13th July, 2017

Author: Sophia Dettmer

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  • Press releases
School Breakfasts

School Breakfasts

School breakfasts on the national agenda Read more

Published: 26th May, 2017

Author: Sophia Dettmer

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  • Press releases
New Bank of America Merrill Lynch partnership

New Bank of America Merrill Lynch partnership

2 year partnership to provide 1 million healthy breakfasts and expert support Read more

Published: 28th February, 2017

Updated: 16th September, 2017

Author: Sophia Dettmer

Related topics:
  • Press releases
New Hypnos Partnership

New Hypnos Partnership

Award-winning bed manufacturer, Hypnos, kicks off their 2017 charity partnership with Magic Breakfast with a £20,000 donation Read more

Published: 20th February, 2017

Updated: 28th February, 2017

Author: Sophia Dettmer

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  • Press releases
PPL Charity Gala 2017

PPL Charity Gala 2017

Our founder attended the People's Postcode Lottery's annual Charity Gala where it was announced that £66.3 million was awarded to good causes in 2016 Read more

Published: 27th January, 2017

Updated: 24th April, 2017

Author: Sophia Dettmer

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  • Press releases
Magic Breakfast partners with Amazon

Magic Breakfast partners with Amazon

Magic Breakfast welcomes support from Amazon to help give UK schoolchildren a healthier start to the day Read more

Published: 8th December, 2016

Updated: 3rd January, 2017

Author: Sophia Dettmer

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  • Press releases
Breakfast clubs boost attainment

Breakfast clubs boost attainment

Research by Education Endowment Foundation and Institute for Fiscal Studies finds breakfast clubs boost reading, writing and maths results for primary pupils Read more

Published: 3rd November, 2016

Updated: 23rd October, 2019

Author: Sophia Dettmer

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  • Press releases
Gail's Street Party

Gail's Street Party

Gail's Bakery pledges to raise funds for at least 10,000 healthy Magic Breakfasts at its 11th annual Street Party in London on 17th September 2016. Read more

Published: 16th August, 2016

Author: Sophia Dettmer

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  • Press releases
Hackney Village Fayre 2016

Hackney Village Fayre 2016

Magic Breakfast's summer fundraiser, Hackney Village Fayre, will be held in Hoxton Square on Saturday 23rd July Read more

Published: 24th June, 2016

Updated: 26th June, 2016

Author: Sophia Dettmer

Related topics:
  • Press releases
Urgent help needed for hunger hit schools

Urgent help needed for hunger hit schools

Magic Breakfast calls for urgent help for malnourished children following report on hunger by MPs Read more

Published: 15th April, 2016

Author: Sophia Dettmer

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  • Press releases
Fuel for SATS campaign launched

Fuel for SATS campaign launched

Magic Breakfast and food writer Rosie Birkett launch "Fuel for SATS" campaign to support schoolchildren during SATS exam week 2016 Read more

Published: 11th April, 2016

Author: Sophia Dettmer

Related topics:
  • Press releases
Chancellor announces breakfast club expansion

Chancellor announces breakfast club expansion

The Chancellor announces that part of a new levy on the soft drinks industry will fund a school breakfast club expansion in 2017 Read more

Published: 16th March, 2016

Updated: 14th April, 2016

Author: Sophia Dettmer

Related topics:
  • Press releases

Horrid Henry stars in YouTube campaign for T-Shirt Booth and Magic Breakfast

For Breakfast Week, Horrid Henry is starring in a YouTube campaign to promote his personalised T-Shirts which raise funds for Magic Breakfast Read more

Published: 3rd February, 2016

Updated: 4th February, 2016

Author: Sophia Dettmer

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  • Campaigns
  • Press releases
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Showing 10 of 53

Latest

  • 25 miles for 25 years challenge

    25 miles for 25 years challenge

    Especially in current times, it's even more important to support everyone around us and everyone should have access to something as basic as breakfast.

  • Magic Breakfast Youth Campaigners

    Magic Breakfast Youth Campaigners

    We’re looking for 10 young people (14-20 years old, from England and Scotland) to play a key role in campaigning for healthy breakfasts in schools, so no child is too hungry to learn.

  • The Magic Night Before Christmas

    The Magic Night Before Christmas

    Watch our Christmas poem 'The Magic Night Before Christmas', to celebrate the 380,000 breakfasts we're providing to families over the Christmas holidays

  • The i Christmas Appeal 2020

    The i Christmas Appeal 2020

    The i is supporting Magic Breakfast this Christmas as we provide nutritious breakfasts to children at risk of hunger to help them, their schools and families at this time of crisis.

Most read

  • Apply for Magic Breakfast provision

    Apply for Magic Breakfast provision

    If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

  • What we do

    What we do

    Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

  • The team

    The team

    Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), and we have further office space near London Bridge, but our School Partners are located all over England and Scotland so they can be close to the schools they work with.

  • What can a school expect from us?

    What can a school expect from us?

    Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

  • Why we are needed

    Why we are needed

    As many as 1.8 million school age children are at risk of hunger in the UK

  • What does a magic breakfast look like?

    What does a magic breakfast look like?

    We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.

  • National School Breakfast Programme

    National School Breakfast Programme

    We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

  • How Magic Breakfast began

    How Magic Breakfast began

    Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.

  • Impact of Magic Breakfast

    Impact of Magic Breakfast

    Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

  • Ordering your food deliveries

    Ordering your food deliveries

    Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

Tag cloud

Blog Campaigns Carmel McConnell Events Funding News Nutrition Research Schools Supporters
The i Christmas Appeal 2020

The i Christmas Appeal 2020

The i is supporting Magic Breakfast this Christmas as we provide nutritious breakfasts to children at risk of hunger to help them, their schools and families at this time of crisis. Read more

Donate Fundraise

Published: 15th December, 2020

Updated: 5th January, 2021

Author: Sophia Dettmer

Related topics:
  • Homepage appeal

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