Publications and resources

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  • An image of a young child ages child in uniform with a big smile standing behind a table that had a spread of breakfast food including beans on toast, milk and bagels.
    Children’s Wellbeing and Schools Bill Public Bill Committee Evidence
    • Format: pdf
    • Size: 143 KB
    • Approx read time: 20 mins
    • Number of pages: 9
    • Published: February 2025
  • An illustration of a person holding a giant torch. Within the torchlight, you can see the title of the report: 'Who's not getting breakfast?'. Underneath, the words 2023 - 2024 Annual Report, Magic Breakfast
    Annual report 2023-2024

    Our 2023/24 annual report, ‘Who’s not having breakfast?’, celebrates the journey of our year from September 2023 to August 2024. Enabled by our wonderful fundraising and school communities, we took action to identify, reach and shine a light on the hundreds of thousands of children and young people still going without breakfast.

    • Format: PDF
    • Size: 29MB
    • Approx read time: 1 hour
    • Number of pages: 48
    • Published: January 2025
  • Poster of a school aged child with a chefs uniform and hat superimposed on top of him linking the importance of breakfast and education outcomes.
    Second Reading Briefing: Children’s Wellbeing and Schools Bill

    Magic Breakfast have brought together over two decades’ worth of experience to offer our views on the Children’s Wellbeing and Schools Bill.

    • Format: pdf
    • Size: 236 KB
    • Approx read time: 8 mins
    • Number of pages: 6
    • Published: January 2025
  • Poster with white text on a green background with small free hand images of a star and cereal bowl.
    Teacher Tapp
    • Format: pdf
    • Size: 255 KB
    • Approx read time: 10 mins
    • Number of pages: 2
    • Published: November 2024
  • Magic Breakfast: Measuring and Monitoring survey 2024

    Each year, in the summer term, Magic Breakfast surveys our partner schools to understand the key challenges that they and their school community are facing, we call this our Measuring and Monitoring (M&M) survey.

    • Format: pdf
    • Size: 304KB
    • Approx read time: 10 mins
    • Number of pages: 7
    • Published: November 2024
  • Magic Breakfast x Teacher Tapp
    • Format: pdf
    • Published: September 2024
  • A picture of children eating breakfast with the words "Breakfast: the simple choice"
    Breakfast: The Simple Choice

    Find out more about our work and the benefits of breakfasts.

    • Format: pdf
    • Size: 30mb
    • Approx read time: 10 mins
    • Number of pages: 8
    • Published: April 2024
  • Front page of Magic Breakfast Annual Report 2022-2023. White and orange background with butterfly made out of bread.
    Annual report 2022-2023

    In our annual report for 2022-23 we look at what a transformative year it’s been for Magic Breakfast. We battled our own rising costs alongside the increased need amongst children and young people, and we developed new research and reshaped our breakfast offer to schools. Thanks to our generous supporters and partners we ended the year looking to grow in 2024, opening our waiting list to new schools.

    • Format: PDF
    • Size: 10MB
    • Approx read time: 30 minutes
    • Number of pages: 76
    • Published: January 2024
  • Front page of Magic Breakfast Briefing with words, School Breakfasts and the Attendance Crisis Scotland. White text on blue background.
    School Breakfasts and the Attendance Crisis in England

    A summary of the impact of breakfast provision on school attendance. This briefing shows how breakfast provision is a vital assets in the national mission to tackle the school attendance crisis.

    • Format: PDF
    • Size: 441KB
    • Approx read time: 10 mins
    • Number of pages: 4
    • Published: January 2024
  • Kid smiling at Magic breakfast
    Breakfast: Making Magic Happen, How your local authority can benefit

    Magic Breakfast have a proud 20-year history of delivering breakfast to children and young people at risk of going to school too hungry to learn. Through advocacy and campaigning
    our aim is to eliminate child morning hunger, for now and for good.

    This briefing outlines some of the key benefits of breakfast and the evidence behind Magic Breakfast. It also shares the experiences and stories of the schools we already work with and how, through the power of partnership, we can support more children and young people.

    • Format: PDF
    • Size: 1.6 MB
    • Approx read time: 10 mins
    • Number of pages: 5
    • Published: January 2024
  • Magic Breakfast and Heinz Report
    Magic Breakfast and Heinz – Working in partnership

    Leveraging the Heinz brand and product portfolio to use Magic Breakfast’s national reach and localised model to have a transformational impact on the lives of hungry children in the UK

    • Published: January 2024
  • Letter 2022
    Letter from Scotland’s children and young people

    Joined by organisations like YouthLink Scotland and Together (The Scottish Alliance for Children’s Rights) the coalition represents tens of thousands of young people and today’s letter calls on councillors from every corner of Scotland to amplify the voices of young people on issues such as hunger, youth services, and gender equality.

    • Format: PDF
    • Size: 705 KB
    • Approx read time: 5 mins
    • Number of pages: 2
    • Published: January 2024

This page was last updated on

8 April 2026


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