Our Publications and resources
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Children’s Wellbeing and Schools Bill Public Bill Committee Evidence
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Annual report 2023-2024
Our 2023/24 annual report, ‘Who’s not having breakfast?’, celebrates the journey of our year from September 2023 to August 2024. Enabled by our wonderful fundraising and school communities, we took action to identify, reach and shine a light on the hundreds of thousands of children and young people still going without breakfast.
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Second Reading Briefing: Children’s Wellbeing and Schools Bill
Magic Breakfast have brought together over two decades’ worth of experience to offer our views on the Children’s Wellbeing and Schools Bill.
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Teacher Tapp
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Magic Breakfast: Measuring and Monitoring survey 2024
Each year, in the summer term, Magic Breakfast surveys our partner schools to understand the key challenges that they and their school community are facing, we call this our Measuring and Monitoring (M&M) survey.
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Magic Breakfast x Teacher Tapp
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Breakfast: The Simple Choice
Find out more about our work and the benefits of breakfasts.
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Annual report 2022-2023
In our annual report for 2022-23 we look at what a transformative year it’s been for Magic Breakfast. We battled our own rising costs alongside the increased need amongst children and young people, and we developed new research and reshaped our breakfast offer to schools. Thanks to our generous supporters and partners we ended the year looking to grow in 2024, opening our waiting list to new schools.
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School Breakfasts and the Attendance Crisis in England
A summary of the impact of breakfast provision on school attendance. This briefing shows how breakfast provision is a vital assets in the national mission to tackle the school attendance crisis.
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Breakfast: Making Magic Happen, How your local authority can benefit
Magic Breakfast have a proud 20-year history of delivering breakfast to children and young people at risk of going to school too hungry to learn. Through advocacy and campaigning
our aim is to eliminate child morning hunger, for now and for good.This briefing outlines some of the key benefits of breakfast and the evidence behind Magic Breakfast. It also shares the experiences and stories of the schools we already work with and how, through the power of partnership, we can support more children and young people.
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Magic Breakfast and Heinz – Working in partnership
Leveraging the Heinz brand and product portfolio to use Magic Breakfast’s national reach and localised model to have a transformational impact on the lives of hungry children in the UK
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Letter from Scotland’s children and young people
Joined by organisations like YouthLink Scotland and Together (The Scottish Alliance for Children’s Rights) the coalition represents tens of thousands of young people and today’s letter calls on councillors from every corner of Scotland to amplify the voices of young people on issues such as hunger, youth services, and gender equality.



