25th January, 2018.                            



Magic Breakfast able to provide over 849,200 healthy breakfasts to children in disadvantaged areas of the UK thanks to funding awarded by players in 2017

Magic Breakfast is delighted to have attended the 2018 People’s Postcode Lottery annual Charity Gala where it was announced that £93.4 million was awarded to charities and good causes in 2017 – thanks to players of People’s Postcode Lottery.

Magic Breakfast received an incredible £375,000 in 2017 which allowed the charity to provide over 849,200 healthy breakfasts to more than 4,300 children in 65 schools as essential fuel for learning.   

Independent research, published in November 2016, funded by the Education Endowment Foundation and Department for Education, and carried out by the Institute for Fiscal Studies, found that primary schools that offered a free and nutritious Magic Breakfast boosted their pupils’ reading, writing and maths results by as much as two months’ progress over the course of a year.

The Gala was a celebration of the phenomenal achievements of charities working across Great Britain and internationally that are supported by players of People’s Postcode Lottery. The lottery also took the opportunity to announce an increase to 32% of each ticket sale going directly to good causes. The news of the funding total and increase was shared at the annual event, on Tuesday 23rd January, at the Royal Botanic Gardens in Edinburgh.

The event was attended by Actor Emma Thompson, broadcaster Dermot Murnaghan and TV presenter Fiona Phillips. Entertainment on the night was provided by Heather Small.

Tom Halliley, Senior Corporate Partnerships Manager at Magic Breakfast, who attended the Gala, said: “We are forever thankful to players of People’s Postcode Lottery whose support in 2017 enabled us to provide over 849,200 healthy breakfasts to schoolchildren who would otherwise have been too hungry to learn. Thank you for helping us to break down the barrier to education that hunger presents in so many UK schools”.





People’s Postcode Lottery

• People's Postcode Lottery manages multiple charity lotteries (also known as society lotteries). Players play with their postcodes to win cash prizes, while raising money for charities and good causes across Great Britain and globally

• A minimum of 31% goes directly to charities and players have raised £263 million to date for good causes across the country

• £10 for 10 draws paid monthly in advance with prizes every day. For further prize information visit: www.postcodelottery.co.uk/prizes

• Maximum amount a single ticket can win is 10% of the draw revenue to a maximum of £400,000

• Players can sign up by Direct Debit online at www.postcodelottery.co.uk, or by calling 0808 10-9-8-7-6-5

• Postcode Lottery Limited is regulated by the Gambling Commission under licences number: 000-000829-N-102511-014 and Number: 000-000829-R-102513-013. Registered office: Titchfield House, 69/85 Tabernacle Street, London, EC2A 4RR

• For details on which society lottery is running each week, visit www.postcodelottery.co.uk/society


Magic Breakfast

·         Magic Breakfast is a registered charity (number: 1102510) providing healthy breakfasts to more than 31,500 UK children every school day as essential fuel for learning.

·         The charity works with schools where over 35% of children are eligible for Free School Meals, or with Ever 6 FSM, helping them to establish breakfast provision that targets every vulnerable child. A hungry child cannot concentrate and will miss out on the most important lessons, taught in the morning, if not given anything to eat.

·         There are 470 Magic Breakfast partner schools - primary, secondary, SEN schools and Pupil Referral Units - but the charity has over 300 schools on their waiting list requesting urgent food aid.

·         Each Magic Breakfast consists of low-sugar, low-salt Tesco cereal, Quaker Oats porridge, Bagel Nash bagels and Tropicana fruit juice (diluted 50/50 with water).

·         The goal of Magic Breakfast is to ensure that, by 2020, there are no children in the UK starting lessons too hungry to learn.