28th September 2015

Magic Breakfast is delighted to confirm that players of People’s Postcode Lottery have awarded an extra £1.575 million to long-term supported charities. Magic Breakfast is one of 63 charities that will receive the extra £25,000 award from players of the charity lottery.

This £25,000 ‘Impact Award’ has been awarded to encourage the supported charities to improve the practice of impact assessment. This valuable tool will enable charities to grow, to develop and assess their own impact on society.

Clara Govier, Head of Charities at People’s Postcode Lottery, said: “It is fantastic news that players are able to support these wonderful charities with an extra £25,000 each, with an amazing £1.575 million being awarded overall. We are very proud that our players can continue to support the development of these fantastic causes.

Magic Breakfast intends to use the extra support from players to evaluate the charity’s social return on investment. The new award brings the total funds the charity has received from players to £325,000.

Carmel McConnell, Founder and Chief Executive of Magic Breakfast, said: “Players of People’s Postcode Lottery have made it possible for us to provide hundreds of thousands of nutritious breakfasts to children in the UK who would otherwise start their school day too hungry to learn. We know from headteachers at our partner schools that eating a healthy breakfast improves a pupil’s concentration, behaviour and educational attainment. This generous, new, Impact Award means that we will more effectively be able to measure the far reaching effects on society that a simple thing like a healthy breakfast has”.

This additional funding comes at a very exciting time for the charity lottery as they mark 10 years since the first ever draw. The last 10 years have created thousands of lucky winners but also have provided vital funding from numerous charities across Great Britain and internationally. With 27.5% awarded to charities from every £2 ticket, its players have raised more than £82 million.


About People’s Postcode Lottery

·       People’s Postcode Lottery is a charity lottery. Players play with their postcodes to win cash prizes while raising money for charities and good causes across Great Britain and globally

·       People’s Postcode Lottery is an External Lottery Manager and manages multiple society lotteries promoted by different causes supporting a range of good causes. For details on which society lottery is running each week, visit www.postcodelottery.co.uk/society

·       Postcode Lottery Limited is regulated by the Gambling Commission under certificate nr 000-000829-N-102511-010 and 000-000829-R-102513-009. Registered office: Titchfield House, 69/85 Tabernacle Street, London, EC2A 4RR

·       People’s Postcode Lottery players support the following Trusts – Postcode African Trust, Postcode Animal Trust, Postcode Care Trust, Postcode Children Trust, Postcode Community Trust, Postcode Culture Trust, Postcode Dream Trust, Postcode Global Trust, Postcode Green Trust, Postcode Heroes Trust, Postcode Planet Trust, People’s Postcode Trust and Postcode Sport Trust. These Trusts are funded entirely by players and support a variety of good causes. For further information on each charity, visit: www.postcodelottery.co.uk/charities

·       55p from every £2 ticket goes to good causes and players have raised £82.9 Million for good causes across the country

·       There are five draws a month with prizes every day and each ticket costs £2 – paid monthly in advance by direct debit. For further prize information, visit: www.postcodelottery.co.uk/prizes

·       Maximum amount a single ticket can win is 10% of the draw revenue to a maximum of £400,000

·       Players can sign up by Direct Debit, credit card or PayPal online at www.postcodelottery.co.uk, or by calling 0808 10-9-8-7-6-5.

About Magic Breakfast

·       Magic Breakfast is a registered charity providing free, healthy breakfasts to over 22,000 children every school day.

·       The charity works with schools where over 35% of children are eligible for Free School Meals, helping them to establish breakfast provision that targets every hungry child.

·       There are currently more than 460 Magic Breakfast partner schools – primary, secondary, SEN schools and Pupil Referral Units.

·       Each “magic” breakfast, of cereal, porridge, bagels and fresh fruit juice, costs the charity just 22p thanks to the generosity of the charity’s funding partners.

·       The aim of Magic Breakfast is to ensure that, by 2020, there are no children in the UK going to school too hungry to learn.