Breakfast Week Campaign

Latest

Corporate Partnerships Executive

We currently have a vacancy for a Corporate Partnerships Executive, this exciting and diverse role is perfect for someone with experience of relationship management in a charity setting. Closing date for applications: 9am 1 February 2021
Data Officer

We are looking to recruit a Data Officer. This is a new role primarily assisting on the ongoing development, maintenance and operation of the organisation’s CRM system (Salesforce). Closing date for applications is 9am 1 February 2021
We’re reaching 3 times as many children as last year!

We are delighted to report we have tripled the number of children we are reaching compared with 2020.
25 miles for 25 years challenge

Especially in current times, it's even more important to support everyone around us and everyone should have access to something as basic as breakfast.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
The team

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), and we have further office space near London Bridge, but our School Partners are located all over England and Scotland so they can be close to the schools they work with.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

As many as 1.8 million school age children are at risk of hunger in the UK
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

The i Christmas Appeal 2020

The i is supporting Magic Breakfast this Christmas as we provide nutritious breakfasts to children at risk of hunger to help them, their schools and families at this time of crisis. Read more

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