Breakfast Week Campaign

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Response to call for views on the Good Food Nation (Scotland) Bill from the Rural Affairs, Islands and Natural Environment Committee
A small investment in school breakfast would mean a big difference to this Government’s levelling up legacy

Levelling up, the Government’s flagship policy to address poverty and inequality of life chances, is a bold and captivating idea. But it risks becoming a hollow slogan without concrete investments in the right policy. It doesn’t need to be this way.
Recipes
No Child Too Hungry To Learn

We are proud to launch our powerful and emotive film, No Child Too Hungry To Learn.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of a selection from porridge, cereal, bagels, beanz and fresh fruit juice (where school food regulations allow).
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

Give a Magic Breakfast

Every 34p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

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