Breakfast Week Campaign

Latest

Lucy Beaumont: ‘For the kids the breakfast club is a lifeline, it’s inspirational’

Comedian praises Magic Breakfast in The Times and The Sunday Times Christmas Appeal
Donate to transform the lives and futures of children and young people

Give today
The Times and Sunday Times Christmas Appeal

Hear the voices of children, families and school staff
Magic Breakfast selected as a charity partner for The Times and Sunday Times 2022 Christmas Appeal.

Times and Sunday Times Appeal Press Release

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
Quaker Oats
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. We offer porridge, cereal, bagels and baked beans.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
The team

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), and we have further office space near London Bridge, but our School Partners are located all over England and Scotland so they can be close to the schools they work with.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

Donate to transform the lives and futures of children and young people

Give today Read more

The Times and Sunday Times Christmas Appeal

Hear the voices of children, families and school staff Read more