About Press Releases Players of People’s Postcode Lottery help us reach 1,500 extra children Friday 14th March 2014 Magic Breakfast, the leading school food charity, has today announced it is able to reach an extra 1,500 children in the North of England thanks to a generous award from players of People’s Postcode Lottery. The charity, which provides free healthy breakfasts to primary school children in deprived areas of England, will receive £100,000 a year. Today, Magic Breakfast and People’s Postcode Lottery celebrated the news with children at their breakfast club at Rosebank Primary in Leeds. Rosebank Primary is one of the schools that will be benefitting from the lottery award. Alex Cunningham, acting CEO of Magic Breakfast, said: ‘The new support from players of People’s Postcode is allowing Magic Breakfast to build a hub in the North of England and really give our partner schools the support and tools they need to make sure they are reaching every child at risk of coming to school hungry’. ‘The teachers at Rosebank told us today how vital their Magic Breakfast club is for making sure the children start the day well and can concentrate, making the most of their lessons. Since having a Magic Breakfast club, pupils’ attendance has risen from 91% to 95.2%’. Hazel Johnstone from Peoples Postcode Lottery said: ‘It has been fantastic to come to Leeds today and see first-hand the difference Magic Breakfast is making to the children at Rosebank Primary. The children love coming to the club! The support from players of People’s Postcode Lottery gives 60 hungry children a free healthy breakfast each morning at Rosebank.’ Alongside Rosebank Primary, players from People’s Postcode Lottery will support 30 Magic Breakfast clubs. If readers/viewers/listeners know of any primary schools without breakfast clubs in the North of England with 35% of children eligible for free School Meals, please advise them to contact firstname.lastname@example.org.