Morrisons

Morrisons donated 200,000 boxes of W.K.Kellogg by Kids cereal worth over £400,000 for the recent Keeping Breakfast Going campaign.

Latest

The Changing View of Poverty

How Covid has changed people’s perception of poverty in the UK.
Annual Report and Accounts 2019-20
CEO job

Magic Breakfast is looking for a new CEO to inspire and lead the charity through its next, exciting phase of growth.
Great Big Breakfast

People's Postcode Lottery

Players of People's Postcode Lottery provide vital funding to Magic Breakfast
Amazon

Amazon is providing over 700,000 healthy breakfasts in the 2016-2017 academic year to over 3,800 children in 57 UK schools
Advent International

Advent International has made a very generous donation to our Keeping Breakfast Going campaign.
Ardian

Ardian Foundation has supported Magic Breakfast since 2018 enabling us to provide over 200,000 breakfasts to hungry children.
Arla

Arla Dairies provided 40,000 milk vouchers a week during recent school closures
Bagel Nash

Bagel Nash supply delicious, specially made bagels to Magic Breakfast at cost price
Bank of America

Magic Breakfast was thrilled to receive a generous grant to support our Keeping Breakfast Going campaign, following our hugely successful partnership in 2017-19.
The Childhood Trust

The Childhood Trust has been Magic Breakfast’s ‘Charity Champion’ for the Big Give Christmas Challenge since 2013.
Dishoom

Dishoom donate a Magic Breakfast for every breakfast served at their restaurants, helping to break down hunger as a barrier to education since 2015
Education Endowment Foundation

The Education Endowment Foundation funded research into the impact of breakfast provision at school on educational attainment

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door
Case studies

Our case studies demonstrate the many and diverse benefits, to children, families and the whole school, of Magic Breakfast provision.

Give a Magic Breakfast

Every 34p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

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