Our policy and public affairs team work in England and Scotland on policies designed to ensure no child or young person is too hungry to learn.
Our approach is grounded in evidence and shaped by the communities we work in, allowing us to craft policies that are focused on long term change.
Just 28p can provide a nutritious breakfast to a hungry child
Magic Breakfast offers over 300,000 breakfasts every day to children and young people in schools across England and Scotland.
Magic Breakfast research shows:
Of interest to policy makers…
News
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CampaignsFrom the classroom to No.10, children and young people demand breakfast for all
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NewsMaking mornings matter: the results of our Annual Breakfast Survey
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NewsThe Government’s Best Start in Life strategy
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PolicyThe Scottish Government confirms an end to the two-child benefit cap
Research
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Annual Breakfast Survey 2025
Each year, we ask our partner schools about the biggest… Read more
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Brighter Days: Insights from a national breakfast club workshop
A recent workshop brought together a diverse group of experts… Read more
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Measuring and Monitoring survey 2024
This survey sheds light on the impact of our breakfast… Read more
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Rise and Shine: How breakfast impacts children and young people
The importance of breakfast for health and educational outcomes in… Read more
Campaigns
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Breakfast Powers Opportunity
The Children’s Wellbeing and Schools Bill will require free breakfast… Read more
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This general election offers an opportunity for action.
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Breakfast Can’t Wait
The Scottish Government knows breakfast is vital for children’s health… Read more
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Take action: Spread the word
Speak out against morning hunger. Does your network know that… Read more