16th April, 2015
Coutts London, where Magic Breakfast is currently Charity of the Year, invited us to attend an evening of celebration in order to congratulate the winners of the ‘£5k’ charity challenge. Coutts had asked their employees to compete in teams to raise enough money each to fund a new breakfast club in a primary school.
Team Abracadabra, a group of 18 swimmers and 2 lap counters, took on the challenge of swimming the length of the English Channel and back in relay. The swim took place in Crystal Palace’s Olympic-sized swimming pool with each member swimming 128 lengths in total.
An incredible total of £17,064 was raised by the team (with the funds still rolling in!) which will provide more than 75,000 Magic breakfasts!
Also recognised on the evening was the first team to reach the £5k milestone – the Investment Products team - who completed a ‘Live below the Poverty Line’ challenge where they agreed to spend less than £1 a day on food for a week, and raised £7,913 in sponsorship for Magic Breakfast.
The ‘£5k’ challenge brings the total raised by Coutts so far since July 2014 to over £75,000.
Harry Keogh, Senior Sponsor of the Coutts Charity Committee, said: “Magic Breakfast is such an important cause. No child should arrive at school too hungry to learn and every child should be given the best start so that they can go on to fulfil their potential. The efforts of the Coutts employees, in particular Team Abracadabra, have been astronomical. Congratulations on raising such a fantastic amount for such a good cause!”
Alex Cunningham, General Manager of Magic Breakfast, said: "A really big thank you to Coutts employees for the astounding amount of money they've raised which will buy tens of thousands of healthy Magic Breakfasts. We have a long waiting list of schools requesting urgent food aid - and we will be sending additional food to pupils taking their SATs exams this term - so every penny raised will feed a hungry child in genuine need."
Coutts CEO, Michael Morley, was there to hand over the cheque and congratulate the teams on their awesome achievement.
Coutts have been supporting Magic Breakfast since July 2014 and will continue to do so until the end of the academic year.