Magic Breakfast - Fuel For Learning
Magic Breakfast News & Events
Launching an Edible Playground

25th June, 2015

Edible Playground

Magic Breakfast's nutrition team were invited to the launch of a new Trees for Cities Edible Playground at our partner school St Paul's, Whitechapel, this week.  The Edible Playground was officially opened by chef, restaurateur, author and media personality Cyrus Todiwala OBE, who will be buying produce harvested at the school to use in his restaurant.

Pupils have been growing lettuce, spinach, lal shak, chard, peas, beans, tomatoes and potatoes. They have also created a lovely herb garden with lots of sensory plants and a pollinator garden to attract bees, butterflies and other insects to help the plants grow. There is also a rhubarb patch, edible flowers, willow teepees and a wormery to create compost for healthy soil.

Noelle age 9, Year 4 pupil said: "Our edible playground creates a healthy environment, which makes the world a better place".

We love St Paul's whole school healthy eating policy and wish them all the best with their amazing Edible Playground.

Magic Dinner fundraiser provides nearly 100,000 breakfasts!

15th June, 2015

On Monday 15th June, we held our inaugural Magic Dinner fundraising event at Hoi Polloi restaurant, East London, where 7 of London’s best chefs indulged 100 guests in a sumptuous 6 course taster menu.

The event was hosted by Radio 1 DJ Alice Levine and TV presenter Laura Jackson, both of whom have a keen interest in food, running supper clubs as Jackson&Levine. Alice Levine said that not eating in the morning wasn’t an option for young people:

“A child with a growing brain, not having any fuel all morning until lunchtime just wouldn’t get anything done […] Magic Breakfast is a really positive thing; let’s make sure that kids are ready to learn by getting their brains ready.”

The exceptional 6 course dinner began with a starter by Braden Charlesworth, Head Chef at Hoi Polloi, followed by Lee Westcott (Typing Room), James Lowe (Lyle's), Isaac McHale (The Clove Club), Nuno Mendes (Taberna do Mercado, Chiltern Firehouse) with Andy Oliver and Mark Dobbie (Som Saa) providing us with the final course.

Each talented chef had generously donated their time and skills for the event and the results were, we have to say, spectacular! Lee Westcott, Executive Chef of the Typing Room, who prepared a dish of Fermented Mushroom, Celeriac, Pear and Hazelnut, spoke about the importance of eating breakfast in the morning:

“Breakfast is probably the most important meal, I couldn’t imagine not eating it... I have cereal!”

The event culminated in a raffle and auction of amazing prizes, deftly handled by the fabulous Jonny Woo (aka Patricia the Professional Fundraiser), which included a bespoke front page of the Independent on Sunday newspaper (courtesy of the paper's editor, Lisa Markwell), a private flight experience (thanks to Coutts), signed or rare vinyl records from artists including Joe Cocker and Paloma Faith (donated by employees of Sony Music), a huge array of Puma trainers, and a stay at the Bethnal Green Town Hall Hotel.

Lisa Markwell edited a special newspaper for guests to take away as a memento of the evening, with brilliant illustrations of the chefs drawn by pupils at Magic Breakfast partner school, Princess May Primary, in Hackney.

The total amount raised by the event was £20,645, enough to provide 93,840 Magic Breakfasts.

Our sincere thanks to the 7 chefs, the management and staff at Hoi Polloi, Laura Jackson, Alice Levine, Jonny Woo, Lisa Markwell, Fields, Morris & Verdin, Brooklyn Brewery, Regal Rogue, Ford Gin, Keltic Seafare, Mash, White Hat Bakers and Cocoface.

Above all, thank you to everyone who came and enjoyed the evening. We hope to see you all soon!


A thank-you to Knowles & Associates

May 2015.

Knowles Associates

We would like to thank leading London basement construction firm Knowles & Associates who have helped to provide 40,909 healthy breakfasts to hungry school children as a result of their monthly donations to Magic Breakfast.

Knowles' contributions are distributed evenly among our 443 breakfast clubs across England, in some of the most deprived communities, helping to feed over 17,500 primary and secondary school children every day. Three schools in particular are just a stone's throw from areas of London where Knowles has recently completed basement projects; Mitchell Brook Primary in Brent, ARK Bentworth Primary Academy in Fulham and Heathmere Primary School in Wandsworth.

One school that Knowles & Associates supports told the company about some of the benefits their support has brought: ‘We have a family whose passports were at the Home Office waiting for visas. This has taken nearly a year. In this time the mother has not been allowed to work, or claim benefits. We have been able to offer both her children a free place at breakfast club and free school meals, enabling them to have at least 2 meals a day. We are also offering a pick-up service for another family with 2 children who have very poor attendance and punctuality. This has had a massive impact on the children's results and behaviour.’

A spokesperson for Heathmere Primary told Knowles that they had also seen the beneficial effects on overall attendance the Breakfast Club had created: 'We have some families that were always late for school. By offering free places at Breakfast Club, it has made a huge difference to their attendance and lateness.'

Seacroft Primary in Leeds told the company: 'Lateness has vastly improved since we've started offering the breakfast provision to the whole school. Teachers are also noticing better concentration from pupils in class.'

Thank you Knowles & Associates!

Extra breakfasts to fuel Y6 pupils during SATs week

14th May, 2015

Lining up cereal at Magic Breakfast club

We are really pleased to have been able to offer extra breakfasts to all our partner schools with pupils taking SATs this week.  Thousands of Year 6 pupils, from all over the country, have been able to sit their exams having eaten a healthy bowl of cereal or porridge, and a bagel, to help them to concentrate.

One teacher from a Magic Breakfast partner school in Birmingham told us: "My Year 6 co-ordinator and I have been so impressed that you have offered this. It is a fundamental need that these children are fed with appropriate food before they exercise their brain power in a test!”

Magic Breakfast’s Chief Executive, Carmel McConnell, said: “It is just so important for children to have a nutritious breakfast to fuel their bodies and brains and to stop them from being distracted by hunger in their exams. We are very grateful to Tesco for enabling us to provide extra cereal to Y6 pupils sitting their SATs."

Josh Hardie, Corporate Responsibility Director for Tesco, said: “Making sure young people don’t start the day on an empty stomach can have a hugely positive impact on health and learning, which really helps with exams. We’re proud to have donated over three quarters of a million breakfasts to Magic Breakfast so far, making a little difference for a huge number of young people. I know how nerve-wracking exams can be and I’d like to wish all pupils taking their SATs the very best of luck this week.”

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