Magic Breakfast - Fuel For Learning
Magic Breakfast News & Events
Extra breakfasts to fuel Y6 pupils during SATs week

14th May, 2015

Lining up cereal at Magic Breakfast club

We are really pleased to have been able to offer extra breakfasts to all our partner schools with pupils taking SATs this week.  Thousands of Year 6 pupils, from all over the country, have been able to sit their exams having eaten a healthy bowl of cereal or porridge, and a bagel, to help them to concentrate.

One teacher from a Magic Breakfast partner school in Birmingham told us: "My Year 6 co-ordinator and I have been so impressed that you have offered this. It is a fundamental need that these children are fed with appropriate food before they exercise their brain power in a test!”

Magic Breakfast’s Chief Executive, Carmel McConnell, said: “It is just so important for children to have a nutritious breakfast to fuel their bodies and brains and to stop them from being distracted by hunger in their exams. We are very grateful to Tesco for enabling us to provide extra cereal to Y6 pupils sitting their SATs."

Josh Hardie, Corporate Responsibility Director for Tesco, said: “Making sure young people don’t start the day on an empty stomach can have a hugely positive impact on health and learning, which really helps with exams. We’re proud to have donated over three quarters of a million breakfasts to Magic Breakfast so far, making a little difference for a huge number of young people. I know how nerve-wracking exams can be and I’d like to wish all pupils taking their SATs the very best of luck this week.”

 
Join the Magic Breakfast team and take part in the London Triathlon!

30th April, 2015

London Triathlon 2013

 

Taking place on the 8/9th August 2015, 13,000 triathletes will make their way round London's Excel Centre, swimming, cycling and running to the finish line. It's the world's largest triathlon and participants can expect to be cheered on by 30,000 spectators!

To join the team there is a £20 application fee and a minimum fundraising target of £500. You will be given fundraising tips and support to help you raise this amount, which will provide more than 2,000 healthy breakfasts for hungry children.

 

 

At a glance:

Date:  8/9th August 2015

£20 registration fee

Minimum fundraising target: £500 (every £42 you raise gives a child breakfast for a year!)

Location: Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Travel: Custom House, Canning Town (then change to the DLR for two stops to Custom House)

To receive an information pack and electronic application form email This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Team Magic Breakfast runners will receive:

A Magic Breakfast technical runners vest (S, M, L, XL)

Magic Breakfast training tips

Magic Breakfast fundraising tips

London Triathlon running pack including fundraising ideas

London Triathlon medal on the day

Free energy drinks on the day

Magic Breakfast team certificate

Downloadable photographs

Chip timing

 

 
Join team Magic Breakfast and Run to the Beat!

27th April, 2015

Run to The Beat

 

Taking place on the 13th September 2015, 15,000 runners will make their way around a brand new 10k course starting and finishing at Wembley Park, home to the legendary Wembley Stadium and arena, that now offers great food, great shopping and great events.

 

Live DJ’s will be pumping out motivational tunes all around the route, leading you to the finish where the headline act will be waiting for you to join the party. We are promised that the atmosphere on the day will be like nothing you have ever experienced at a running event before!

 

Information:

Date: Sunday 13th September 2015

£20 registration fee

Minimum fundraising target: £200 (every £42 you raise gives a child breakfast for a year!)

Location: Wembley, London

To receive an information pack and electronic application form email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Team Magic Breakfast runners will receive:

A Magic Breakfast technical runners vest (S, M, L, XL)

Magic Breakfast training tips

Run to the Beat running pack including fundraising ideas

Run to the Beat medal on the day

Free energy drinks on the day

Magic Breakfast team certificate

Downloadable photographs

Chip timing

 

 
Coutts employees make a splash to raise money for Magic Breakfast

16th April, 2015

Alex Cunningham receives cheque from Coutts

Coutts London, where Magic Breakfast is currently Charity of the Year, invited us to attend an evening of celebration in order to congratulate the winners of the ‘£5k’ charity challenge. Coutts had asked their employees to compete in teams to raise enough money each to fund a new breakfast club in a primary school.

Team Abracadabra, a group of 18 swimmers and 2 lap counters, took on the challenge of swimming the length of the English Channel and back in relay. The swim took place in Crystal Palace’s Olympic-sized swimming pool with each member swimming 128 lengths in total.

An incredible total of £17,064 was raised by the team (with the funds still rolling in!) which will provide more than 75,000 Magic breakfasts!

Also recognised on the evening was the first team to reach the £5k milestone – the Investment Products team - who completed a ‘Live below the Poverty Line’ challenge where they agreed to spend less than £1 a day on food for a week, and raised £7,913 in sponsorship for Magic Breakfast.

The ‘£5k’ challenge brings the total raised by Coutts so far since July 2014 to over £75,000.

Harry Keogh, Senior Sponsor of the Coutts Charity Committee, said: “Magic Breakfast is such an important cause. No child should arrive at school too hungry to learn and every child should be given the best start so that they can go on to fulfil their potential. The efforts of the Coutts employees, in particular Team Abracadabra, have been astronomical. Congratulations on raising such a fantastic amount for such a good cause!”

Alex Cunningham, General Manager of Magic Breakfast, said: "A really big thank you to Coutts employees for the astounding amount of money they've raised which will buy tens of thousands of healthy Magic Breakfasts. We have a long waiting list of schools requesting urgent food aid - and we will be sending additional food to pupils taking their SATs exams this term - so every penny raised will feed a hungry child in genuine need."

Coutts CEO, Michael Morley, was there to hand over the cheque and congratulate the teams on their awesome achievement.

Coutts have been supporting Magic Breakfast since July 2014 and will continue to do so until the end of the academic year.

Coutts employees with fundraising cheque

 
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