Magic Breakfast - Fuel For Learning
Magic Breakfast News & Events
'Feed Their Future' Campaign launched

19th January 2015

Children couldn't believe their eyes as they arrived at Rye Oak primary’s breakfast club in Peckham this morning. The school hall was full to the brim with bouncy castles, pencils the size of teachers and an abacus the size of a blackboard!

After the fifty children had finished their porridge and fruit for breakfast, Countdown star Carol Vorderman gave the children a fun Maths challenge. Carol asked the children ‘who loves maths?’ and lots of hands shot up.

The children got into two teams and had to answer lots of maths questions before grabbing the correct big foam numbers and carrying them over the obstacle course, placing them on gigantic weighing scales to see which team had won!

We are delighted to have launched our ‘Feed Their Future’ campaign today in partnership with Quaker Oats, who have supplied Magic Breakfast with free porridge since 2009.

Carol Vorderman who launched the campaign today, said: ‘Every morning every child should start their day with a full tummy and a good breakfast to help them thrive and grow’.

With over half a million children going to school hungry each day, the purpose of the campaign is to raise awareness of the problem of child hunger and raise much needed funds to allow us to continue to support our 400 partner schools as well as reach new schools.

You can help Magic Breakfast stop children starting their school days too hungry to learn by texting “OATS14 £3” to 70070.

Visit for more information on the campaign.

Magic Breakfast’s Christmas Appeal 2014: Doubling your donation

27th November 2014

This Christmas, Magic Breakfast is launching an appeal to raise £50,000, to give breakfast to 1,200 children throughout 2015.

Magic Breakfast has partnered up with The Big Give Christmas Challenge, the annual giving extravaganza that doubles your donation when you give online via the Big Give website starting on 4th December.


How to take part!

Donate via: The Big Give website here

Date: Thursday 4th, Friday 5th and Saturday 6th December

Time: Starts at 10am (the funds are limited so donate as close as your can to 10am)

Donation: As much or as little as you can


£21 will provide a child with breakfast for year who would otherwise be coming to school too hungry to learn


Make sure you set an alarm clock, last year the pot ran out in 15 minutes!

Surrey Square Primary hosts Magic Feast


26th November 14

The pupils and staff at Surrey Square Primary in South-East London very kindly opened their doors after school on 12th November to play host to a spectacular Magic Feast fundraiser for Magic Breakfast.

In an amazing, domed room, more used to seeing pupils eating their porridge and bagels, local restaurants The Garrison, Village East, Hutong, MEATliquor, Pizza Pilgrims, The Good Egg and (appropriately) The Breakfast Club, set up their stalls and served up the most fabulous food, including lamb meatball sliders, mushroom and haloumi sliders, poached pork wontons, Shakshuka pots, freshly made pizza and berry topped pancakes. Yum!

There were raffle and auction prizes too, generously donated by a selection of local restaurants and bars. These included a voucher to dine at seafood restaurant, Wright Brothers, and a pasta making class with Chef Lale of the restaurant Zucca, which a group of lucky Surrey Square pupils will be attending, thanks to the person who passed his prize on to them.


The restaurant teams had put in a huge amount of effort to make such a special evening, giving their time and food for free. Enough money was raised to enable us to deliver healthy breakfasts to at least two schools for a whole year – that works out at more than 16,700 breakfasts!  We are incredibly grateful to all involved.

National School Meals Week 2014: Magic Breakfast hold fruit brekface event at Snape Wood Primary in Nottingham



7th November 2014

The pupils at Snape Wood Primary School in Nottingham gave Magic Breakfast a lovely welcome at their breakfast club on 6th November at an event to celebrate National School Meals Week. Magic Breakfast had brought along a colourful range of porridge and bagel toppings for the children to try, including pomegranate seeds, pineapple, fresh coconut, bananas, berries, mango, apple, cinnamon, honey and cream cheese. The children’s challenge was to make a fruity face on their breakfast- it all disappeared pretty quickly!

The school also took the opportunity to thank Players of People’s Postcode Lottery who have been supporting Snape Wood Primary’s breakfast club, via Magic Breakfast, since January 2014. 70 children get their fuel for learning at the breakfast club between 8am and 9am each school day.

Breakfast Club Coordinator, Alison Howarth, said: “Without the support of Magic Breakfast we would not be able to offer a free breakfast to our children. They can eat as much as they want for free and this has helped with behaviour and concentration in the classroom, and outcomes of this facility are reflected in the pupils’ progress”.

Players of People’s Postcode Lottery support 30 Magic Breakfast partner schools in the North of England. With their funding, Magic Breakfast is able to provide free food to 1,500 children.

Our thanks to headteacher, Scott Mason, to Alison Howarth and to all the children at Snape Wood Primary’s breakfast club who were so adventurous with their topping choices and such great fun to meet.

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