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Magic Breakfast Featured on BBC One's The One Show

Thursday 26th March, 2015.

Carmel on One ShowThe Willow Primary pupils


BBC One’s The One Show made a lovely film about the work and origins of Magic Breakfast which was broadcast on Thursday 26th March. Filmed on location at Magic Breakfast partner school, The Willow Primary School in North London, and at the depot of our food delivery partner, Igloo Thermo-Logistics, it told the story of what motivated Carmel McConnell to give up her job to start giving healthy breakfasts to hungry school children.

Carmel said: “Once a teacher tells you that it is impossible to teach Maths because there are children crying with hunger in a classroom, once you’ve heard that, it doesn’t go away”.

The headteacher of The Willow Primary School, Dawn Ferdinand, said: “The reality is that some [parents] just don’t have the money to spend on giving their child a healthy breakfast every morning. Having a healthy breakfast means that they can get a great start to the school day. They can focus, they can concentrate, they can make progress, the attendance at the school has improved and certainly the punctuality has improved”.

Carmel: “If we don’t deal with this [child hunger] we are creating a pipeline of failure for this country as well as ignoring individual children who need us right now”.

You can watch The One Show film about Magic Breakfast via the BBC iPlayer. It’s about 9’50” from the beginning of the show:

Our thanks to all our generous partners and supporters including Quaker Oats, Tropicana, Tesco, Bagel Nash and Igloo Thermo-Logistics who get healthy breakfasts to hungry children every school day. Thank you too to The One Show and CTVC.


1 year, half a million Magic Breakfasts!

Oasis Academy Parkwood

24th March, 2015.


Children at Scunthorpe primary school, Oasis Academy Parkwood, thanked players of People's Postcode Lottery

this morning for their breakfast club funding. Players have doubled their award to Magic Breakfast this year to

£200,000 and now support 62 schools in the North of England.

Before the funding, the club only had 20 children coming along. Now the slick operation feeds 80 children a

nutritious breakfast of porridge, bagels, cereals and fresh juice in 40 minutes!  Breakfast club manager, Viki Boult, is

the brains behind the operation and it is easy to see her passion and dedication to giving the children a healthy

and happy start to their day.

As soon as breakfast had been eaten, a team of older "breakfast buddies", led a dance troop.
This term the dance

is choreographed to 'Uptown Funk'. Millie, one of the "buddies" (age 9) said: "We wanted to find a way to keep all

the little ones entertained so decided to lead a dance troop. Each term we choose a new song. I get so many hugs

from children that my back hurts!"

Viki Boult said: "The children love the dancing and it's a great way for them to do some exercise and switch on their brains

ready for lessons".

The children then cut a healthy cake made by Magic Breakfast's nutritionist, Harriet Green, to celebrate the success of the

breakfast club and thank players of People's Postcode Lottery for making it possible.

The Secretary of State for Education's Magic Breakfast

19th March, 2015

Secretary of State for Education visits St Eugene de Mazenod

The Secretary of State for Education, the Rt Hon Nicky Morgan MP, joined pupils at St Eugene de Mazenod Primary

School’s Magic Breakfast club in the London Borough of Camden this morning to see how a healthy breakfast settles

children and helps them to concentrate in their core morning lessons.


There was a delicious array of food for the children to choose from for their breakfast and they chatted happily to Nicky

Morgan, showing her the shiny silver trophy that the girls’ football team had won.

Carmel McConnell, Founder and Chief Executive of Magic Breakfast, said: “We are delighted with this show of support from

the Secretary of State for Education at St Eugene de Mazenod Primary School today. Our partnership with the DfE, corporate

and charity partners ensures that thousands of previously hungry children are able make the most of the most important

lessons, which are taught in the morning. Given that half a million children are in families which cannot afford to feed them,

our hope is that we can quickly scale up our operation and accelerate the Magic Breakfast programme to help all hunger hit schools”.

Greg Donohue, Associate Headteacher at St Eugene de Mazenod Primary School, said: “The provision of a healthy breakfast has

made a significant difference to the school’s punctuality attendance figures. Children who have had a Magic Breakfast are calm and

ready to learn. The school will continue providing breakfasts to children who need them, many of whom come from disadvantaged homes”.


Give A Book on World Book Day

5th March, 2015

Give a Book comes to Rye Oak Primary!

Pupils at Rye Oak Primary School's Magic Breakfast Book Club

love receiving new titles from Give A Book!


On World Book Day, what better time could there be to tell you a bit about our Magic Breakfast Book Clubs and our

partnership with Give A Book?


Give a Book is a charity that donates books where they will be of particular benefit. The charity approached Magic Breakfast

a couple of years ago, helping us to set up our first book club alongside a breakfast club in Westminster.  Since then we have

set up nine more book clubs in London and Somerset, and will soon be extending the scheme to Yorkshire.


Victoria Gray, from Give A Book, says: “We love the connection with Magic Breakfast. Seeing children tucking into a bagel and

a book is very heart-warming”.


There is real excitement among children opening up a parcel of new books and choosing which one to read.  If you don’t

have books at home, or have books already read by an older sibling, or usually borrow books from your school library, being

allowed to be the first person to turn to the first page of a brand new book can be really special.


Rob Hyneman, Assistant Headteacher at Rye Oak Primary School, Peckham: “The children love the Magic Breakfast Book Club

and it allows them to share stories with each other while they are having breakfast”.


Carmel McConnell, Founder of Magic Breakfast: “The generosity of Give A Book helps to inspire and enrich the lives of

pupils as they eat their most important meal of the day.  We are looking forward to extending our partnership with the charity and

wish everyone 'happy reading' this World Book Day”.


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