Magic Breakfast - Fuel For Learning
Magic Breakfast News & Events
Magic Breakfast announced as Coutts London Charity of the Year


Tuesday 8th July 2014

We are delighted to announce that Magic Breakfast has been chosen as Coutts London Charity of the Year 2014/15. The Charity of Year was decided by the employees, where a staggering 70% voted for Magic Breakfast!

The employees will be doing a variety of fundraising activities throughout the year whilst also building awareness of Magic Breakfast and the issue of child hunger in the UK.

The purpose of the partnership is to not only help us feed more hungry children across the country but also to utilise the employees time and skills by organising volunteering opportunities at Magic Breakfast partner schools across London.

The volunteers will be getting involved in a number of different ways from running activities at the breakfast clubs such as crafts and chess to making healthy and original porridge toppings with the children. Outside of breakfast club, the volunteers will be using their skills to present assemblies on healthy eating to encourage children to try new foods and to learn about the benefits of a nutritious breakfast.

Interim CEO Alex Cunningham said ‘Thank you so much to everyone who voted, we are looking forward to the benefits this new partnership will bring to the children in our partner schools, making sure no child starts the day too hungry to learn.’

The photo above shows members of the Coutts Charity Committee visiting Mandeville Primary in Hackney yesterday morning, one of the schools where they will be volunteering.

Magic Breakfast partner school- TES Primary School of Year Award 2014!
Tuesday 8th July 2014
Congratulations to Magic Breakfast partner school St Mary’s Church of England Primary, Moss Side, who have won the TES Primary School of Year Award 2014!

The judges said:“This is an amazing school with an amazing record of achievement in incredibly difficult circumstances. The can-do approach to educational achievement is an inspiration”.

Hear hear!  We are proud to know pupils and teachers at St Mary’s and have always known that it’s not just their breakfasts that are magic!
Magic Breakfast partner school plays host to BBC Radio Kent


18th June 2014

Westcourt Primary School, in Gravesend, was delighted to welcome BBC Radio Kent to their breakfast club on Wednesday 18th June for a series of live broadcasts during the station’s Breakfast Show.

The school’s breakfast club, which receives free porridge, cereal, bagels and fruit juice from Magic Breakfast, feeds around 40 pupils each day – 60 children each week overall.

Radio Kent’s reporter, Phil Harrison, appeared on air four times interviewing, in different slots, the Deputy Head of Westcourt Primary, Margaret Sexton, children (who told him which cereal they liked best), parents, and Magic Breakfast General Manager, Alex Cunningham (who was feeling right at home as he grew up in Gravesend!).

The BBC was getting the message across to Radio Kent listeners about how important it is that children eat a nutritious breakfast each morning as it help them to concentrate in lessons and teaches them life-long healthy eating habits.

The broadcasts also helped to spread the word about Magic Breakfast’s current drive to find 184 new partner schools before the end of this term. We have been awarded government funding to allow us to assist in the setting up and running of these additional breakfast clubs and supply them with free food for a year. To qualify, schools should have no existing breakfast club and over 35% of pupils should be eligible for free school meals. Schools in any area of England can apply.

A big thank you to Westcourt Primary and to BBC Radio Kent – it was an exciting morning!

Listen again to the radio show

Magic Breakfast welcomes the Government's revised School Food Standards
17th June 2014

Magic Breakfast today welcomed the statement by the Secretary of State for Education on the introduction of revised school food standards, as part of the School Food Plan. In particular the charity supports a new emphasis on clear, easy to implement food standards, right across the whole school day. Harriet Green, Magic Breakfast programme manager and leading school food nutritionist said

“We know that nutritious school food has a positive impact on children's health and their ability to concentrate and therefore make the most of their lessons. These standards will help school children, and with the most important lessons taking place in the morning, Magic Breakfast believes a nutritious and healthy school breakfast is an important part of the revised standards”.

The charity has long argued for school food standards across the school day, to ensure that all school meals provide children with the right energy and nutrition to fuel their learning. The revised standards announced today, do so in a way that allows the school to write their own menus and potentially be more creative in the nutrition offered. Magic Breakfast Founder, Carmel McConnell is part of the School Food Plan expert panel which agreed these standards. She said

“this is a very positive aspect of the whole School Food Plan, and very good news for all schools. Ideally, school breakfasts would have been more clearly highlighted as over a million children have breakfast in school, and up to a million children arrive at school too hungry or malnourished to learn. So ensuring all schools know about the revised standards for breakfast and lunch is incredibly important. In the 250 schools we currently support, we know that 8,500 children are more able to concentrate with our healthy breakfast provision. As the national school breakfast leaders, we look forward to using these standards as we work with our Department of Education partners on School Food Plan breakfast delivery”.

Magic Breakfast has been providing partner schools with healthy breakfasts and support for over a decade and have produced practical advice for schools to use, for example on portion size for clubs. Harriet Green added

“A healthy and balanced diet for a child should consist of plenty of fruits and vegetables, plenty of unrefined starchy foods, some meat, fish eggs, beans and other non-dairy sources of protein, some milk and dairy foods and a small amount of food and drink high in fat, sugar and/or salt. These revised food based standards will ensure that school caterers are able to implement the right combination of these foods to meet the nutritional requirements of children in a clear and concise format.  Most importantly, the revised standards will be easier to apply, while allowing the flexibility for schools to be creative in devising healthy, tasty menus for pupils across the whole school day”.

For more information, please go to the School Food Plan website

About Magic Breakfast
Magic Breakfast is dedicated to ensuring every child starts their school day with the right breakfast as fuel for learning. The charity feeds more than 8,500 children in 252 primary schools across England.

Magic Breakfast is in an active recruitment phase, looking to help 184 new schools set up breakfast clubs by the start of the Autumn term 2014. To be eligible for assistance and free food for a year, these schools should have no existing breakfast club and more than 35% of their pupils should be eligible for Free School Meals. The funding for the new wave of breakfast clubs has been awarded to Magic Breakfast by the Department for Education as part of the independently run School Food Plan.

For more information please visit:
Magic Breakfast Charity Registration 1102510.

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