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Award from players of People's Postcode Lottery

6th February, 2015.

2015 award from players of People's Postcode Lottery


Photo: Magic Breakfast's General Manager, Alex Cunningham, receives award from People's Postcode Lottery


We would like to say a massive THANK YOU to players of People’s Postcode Lottery who have surprised Magic Breakfast by

awarding us an extra £25,000 this year. This takes the total award for 2015 to £200,000, which will buy hungry children close

to one million Magic Breakfasts throughout the year!


The extra funding was announced at People’s Postcode Lottery annual Charity Gala, held in the stunning setting of Mansfield Traquair, “Edinburgh’s Sistine Chapel”.

The guest of honour at the Gala was Dame Kelly Holmes and there was a fabulous performance by Sistema Scotland’s Big Noise Orchestra. We like a big noise!

Clara Govier, Head of Charities at People's Postcode Lottery, said, "As the number of players continues to increase, the amounts awarded to charities will only continue to rise. On behalf of all the supported charities, I would like to say a massive thank you to all the players. Your support makes such a difference to so many lives."

Alex Cunningham, Magic Breakfast’s General Manager, said: “People's Postcode Lottery Charity Gala was a fantastic evening. Not only are we grateful for the generosity which will enable us to provide thousands of breakfasts to children, but also for the opportunity to meet and hear from other inspiring charities and to learn from each other. We look forward to another successful year thanks to support from players of People's Postcode Lottery.”

People's Postcode Lottery is a charity lottery operating across the whole of Great Britain. Players have awarded over £58.6 Million to charities and good causes both in Great Britain and internationally. Their award to Magic Breakfast means that we can deliver healthy breakfasts to thousands of hungry school children every day, helping them to concentrate and make the most of their core morning lessons.

The Good Egg Treats Parents For Breakfast Week

Wednesday 28th January, 2015.


The Good Egg at Mandeville Primary

During Breakfast Week it’s not only the children who are getting involved, but the parents too!  We are very lucky to have support from restaurants across London, one in particular being pop-up eatery The Good Egg, who will be ‘popping up’ permanently in Stoke Newington in the Spring.

Over in Hackney, Joel, Alex and Stephen transformed one of Mandeville Primary School’s rooms into a mini Good Egg to showcase their famous Shakshuka, a popular dish in many countries including Tunisia, Morocco and Israel. The dish is made up of poached eggs in a sauce of tomato, onion, peppers and cumin. In addition to preparing their signature dish, the team supplied parents with recipe cards of easy-to-make breakfast dishes inspired by their style of cooking, including a 2 minute breakfast burrito, two-minute eggs and our favourite start to the day – overnight oats.

Little did The Good Egg know that the mothers of Mandeville share a passion for cooking and were very interested in the preparation of the dish as well as keen on sharing their own tips and favourites.  We have since been promised a cooking lesson and tasting of the Nigerian classic, jollof rice!

Looking forward to our next visit – thank you for having us Mandeville!

'Feed Their Future' Campaign launched

19th January 2015

Children couldn't believe their eyes as they arrived at Rye Oak primary’s breakfast club in Peckham this morning. The school hall was full to the brim with bouncy castles, pencils the size of teachers and an abacus the size of a blackboard!

After the fifty children had finished their porridge and fruit for breakfast, Countdown star Carol Vorderman gave the children a fun Maths challenge. Carol asked the children ‘who loves maths?’ and lots of hands shot up.

The children got into two teams and had to answer lots of maths questions before grabbing the correct big foam numbers and carrying them over the obstacle course, placing them on gigantic weighing scales to see which team had won!

We are delighted to have launched our ‘Feed Their Future’ campaign today in partnership with Quaker Oats, who have supplied Magic Breakfast with free porridge since 2009.

Carol Vorderman who launched the campaign today, said: ‘Every morning every child should start their day with a full tummy and a good breakfast to help them thrive and grow’.

With over half a million children going to school hungry each day, the purpose of the campaign is to raise awareness of the problem of child hunger and raise much needed funds to allow us to continue to support our 400 partner schools as well as reach new schools.

You can help Magic Breakfast stop children starting their school days too hungry to learn by texting “OATS14 £3” to 70070.

Visit for more information on the campaign.

Magic Breakfast’s Christmas Appeal 2014: Doubling your donation

27th November 2014

This Christmas, Magic Breakfast is launching an appeal to raise £50,000, to give breakfast to 1,200 children throughout 2015.

Magic Breakfast has partnered up with The Big Give Christmas Challenge, the annual giving extravaganza that doubles your donation when you give online via the Big Give website starting on 4th December.


How to take part!

Donate via: The Big Give website here

Date: Thursday 4th, Friday 5th and Saturday 6th December

Time: Starts at 10am (the funds are limited so donate as close as your can to 10am)

Donation: As much or as little as you can


£21 will provide a child with breakfast for year who would otherwise be coming to school too hungry to learn


Make sure you set an alarm clock, last year the pot ran out in 15 minutes!

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