About About Magic Breakfast What we do Magic Breakfast is a charity registered in England (no. 1102510) and Scotland (no. SC048202) ensuring that no child is too hungry to learn through the provision of healthy breakfast food and expert support to schools. A hungry child cannot concentrate so will miss out on half a day of lessons, every day, if not given anything to eat. In England we support schools with 35% or more pupils eligible for free school meals, or with 50% Ever 6 FSM, delivering nutritious food and bespoke advice on the optimum way to reach every malnourished and vulnerable child. A Primary School in Scotland qualifies for Magic Breakfast support when 55% (or above) pupils are in SIMD Decile 1 and 2 and/or 35% (or above) are eligible for FSM. A Secondary School qualifies for support when 40% (or above) pupils are in SIMD Decile 1 and 2. We work with over 470 Primary, Secondary and ASL/Special Educational Needs schools, plus Pupil Referral Units, to make sure that over 31,500 children start their school day in the best possible way. Our partner schools are in most counties in England. In Scotland the charity is working with 13 schools in Edinburgh, Glasgow, Fife and North Ayrshire, reaching over 400 children in Scotland every school day, with plans in place to begin delivering food and expert support to schools in East Ayrshire, Falkirk, Inverclyde, North Lanarkshire, Renfrewshire and West Dunbartonshire later in 2018. We are currently researching the need for our services in Northern Ireland and Wales. Map of the locations of Magic Breakfast partner schools, March 2018 "Magic Breakfast, for us, is our life-saver! Without their support we could not offer free breakfast to the many children within our school community who need it. With their help we are able to ensure most of our children start the school day on time and with a full tummy. Added to this, the Club gives the opportunity for children to talk to adults if they need to, and at times problems arising the night before at home can be unpicked and sorted out prior to the start of the school day. It is, without a doubt, one of the best things I have ever had for my school." Anne Elford, Headteacher, Windsor Community School, Liverpool. What about the school holidays? We are acutely aware of the need for breakfast provision in the school holidays too. 'Magic Breakfast 365' is a 'holiday hunger' scheme in the Poplar Partnership group of schools in Tower Hamlets, East London, whereby children can come to a local school to enjoy a healthy breakfast, learn cookery skills, play games, have some exercise and take home the food they have made for lunch. The scheme is being funded by Morgan Stanley as part of their Healthy Cities initiative. Morgan Stanley is also funding a school holiday food and creative play project together with Magic Breakfast and PEEK, in the Sighthill area of Glasgow as part of their Healthy Cities initiative. The aim is to create memorable holidays for Sighthill children and their families, while teaching nutrition and play. The project launched in December 2017 with a holiday breakfast, lunch and creative play sessions, including cooking classes, and will continue each holiday in the coming year. IMPORTANT NOTE: The child in the photograph is being used to illustrate the page visually only.