About About Magic Breakfast What we do Magic Breakfast is a registered charity (number: 1102510) in the UK ensuring that no child is too hungry to learn through the provision of healthy breakfast food and expert support to schools. A hungry child cannot concentrate so will miss out on half a day of lessons, every day, if not given anything to eat. We support schools with 35% or more pupils eligible for free school meals, or with 50% Ever 6 FSM, delivering nutritious food and bespoke advice on the optimum way to reach every malnourished and vulnerable child. All this for 22p per child per day. We work with 480 Primary, Secondary and Special Educational Needs schools, plus Pupil Referral Units, to make sure that over 23,500 children start their school day in the best possible way. Our partner schools are in most counties in England and we have plans shortly to expand to Scotland, Northern Ireland and Wales. MAP SHOWING THE LOCATION OF MAGIC BREAKFAST'S PARTNER SCHOOLS, JULY 2016 "Magic Breakfast, for us, is our life-saver! Without their support we could not offer free breakfast to the many children within our school community who need it. With their help we are able to ensure most of our children start the school day on time and with a full tummy. Added to this, the Club gives the opportunity for children to talk to adults if they need to, and at times problems arising the night before at home can be unpicked and sorted out prior to the start of the school day. It is, without a doubt, one of the best things I have ever had for my school." Anne Elford, Headteacher, Windsor Community School, Liverpool. What about the school holidays? We are acutely aware of the need for breakfast provision in the school holidays too. 'Magic Breakfast 365' is a scheme being piloted in the Poplar Partnership group of schools in Tower Hamlets, East London, whereby children can come to a local school to enjoy a healthy breakfast, learn cookery skills, play games, have some exercise and take home the food they have made for lunch. The scheme is being funded by Morgan Stanley as part of their Healthy Cities initiative. IMPORTANT NOTE: The child in the photograph is being used to illustrate the page visually only.