TJC (jewellery channel) have been supporting Magic Breakfast in the UK since 2016 as they believe in the importance of a substantial morning meal to improve the learning of young children.

Launched on 4th April 2006, TJC's TV Shopping Network now broadcasts to over 30 million homes across the UK and Republic of Ireland.

The company's founding principles are to deliver joy and this can be see through their One for One programme. TJC ensures that for every item purchased they donate a meal to a hungry child in the countries in which they operate.

Since 2019 TJC have provided more than 171,500 breakfasts to children in the UK.