Get involved Corporate Support Grupo Bimbo UK Ltd The New York Bakery Co. brand started supporting Magic Breakfast in January 2020. 1.3 million NYBCo. bagels have been delivered to Magic Breakfast already. Our partnership, and the possibilities to explore for the future, are just beginning. New York Bakery Co. has committed to ensuring that the most disadvantaged children across the UK will continue to get their bagels for breakfast. This is even more important now, in these challenging and uncertain times, and New York Bakery Co. is proud to be able to support and help raise awareness of Magic Breakfast’s important cause for disadvantaged children.