Who are you and what is your role at Quaker? 

I’m Elise and I’m the UK Brand Manager for Quaker Oats, with the privilege of leading on our communications & purpose marketing plans, working closely with our charity partners such as Magic Breakfast.  


Could you tell us a bit about Quaker’s mission and why you partner with Magic Breakfast?  

At Quaker, we’re driven by a desire to set the foundations for a better future, and we believe everyone should have access to a warm and nutritious breakfast to set them up for the day ahead. We partnered with Magic Breakfast to support our mission, by helping to set the foundations for children’s futures by ensuring no child starts the day too hungry to learn. 


How long have Quaker been working with Magic Breakfast and how does the company support us in our mission? 

Quaker has been a proud partner of Magic Breakfast since 2009 and at the heart of our long-standing partnership is our shared belief that a nutritious breakfast sets you up for the day ahead. We support the fantastic work that Magic Breakfast do with production donations and funding, to help provide free breakfasts so that children can concentrate, learn, and reach their full potential.  


How has Quaker supported Magic Breakfast over the years?

Since 2009, we’ve donated millions of warm Quaker breakfasts through product donations. We’ve also run several brand campaigns to donate even more breakfasts, funding and raise awareness, such as our on-pack “Fill A Bowl” campaign in 2022 and our recent “Share The Warmth” campaign. Our colleagues also support Magic Breakfast initiatives as regular Reading Champions and took part in “Magic Makers” by volunteering at breakfast clubs and donating Christmas gifts to schools in December 2022. Our colleagues are really passionate about this partnership and love to get involved wherever they can. 


Anything else you’d like to share about our partnership? 

We’re continuing to support Magic Breakfast in 2023 and look forward to helping to feed even more children together this year. Thank you, Magic Breakfast, for such a fantastic partnership!