How our plans can enable us to achieve our vision
Mission
To champion and provide nourishing breakfasts that help children and young people learn and thrive.
Vision
A UK where every child is nourished, empowered, and thriving.
What do we do and who do we do it for?
Our approach is people centred. We bring together evidence, experience, and expertise to enable hungry children and young people to access barrier free school breakfasts across the UK. We are ambitious and impact-led, putting children and young people at the heart of everything we do. We collaborate with, challenge, and mobilise others to find innovative, effective, and sustainable ways to achieve our vision. Read more about our strategy for 2040, Nourishing Futures which sets out our evolving role in the future of school breakfasts.
Our values
How are we going to make progress?
Strategic Goal 1
Ensure nourishing
breakfasts are
provided to as
many pupils as
possible.
Strategic Goal 2
Reduce child
morning hunger,
and its root causes,
in partnership with
others.
Strategic Goal 3
Empower children
and young people
to define and
assess the value
of breakfasts.
