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Thank you players of People’s Postcode Lottery

 

 

Players of People’s Postcode Lottery allow Magic Breakfast charity to reach 1,500 extra hungry children in the North of England

Friday 14th March 2014:  Magic Breakfast, the leading school food charity, has today announced it is able to reach an extra 1,500 children in the North of England thanks to a generous award from players of People’s Postcode Lottery.  The charity, which provides free healthy breakfasts to primary school children in deprived areas of England, will receive £100,000 a year.

Today, Magic Breakfast and People’s Postcode Lottery celebrated the news with children at their breakfast club at Rosebank Primary in Leeds.  Rosebank Primary is one of the schools that will be benefitting from the lottery award.

Alex Cunningham, acting CEO of Magic Breakfast, said: ‘The new support from players of People’s Postcode is allowing Magic Breakfast to build a hub in the North of England and really give our partner schools the support and tools they need to make sure they are reaching every child at risk of coming to school hungry’.

‘The teachers at Rosebank told us today how vital their Magic Breakfast club is for making sure the children start the day well and can concentrate, making the most of their lessons. Since having a Magic Breakfast club, pupils’ attendance has risen from 91% to 95.2%’.

Hazel Johnstone from Peoples Postcode Lottery said: ‘It has been fantastic to come to Leeds today and see first-hand the difference Magic Breakfast is making to the children at Rosebank Primary. The children love coming to the club! The support from players of People’s Postcode gives 60 hungry children a free healthy breakfast each morning at Rosebank.’

Alongside Rosebank Primary, players from People’s Postcode will support 30 Magic Breakfast clubs. If readers/viewers/listeners know of any primary schools without breakfast clubs in the North of England with 35% of children eligible for free School Meals, please advise them to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

www.postcodelottery.co.uk

 

 
‘Prevention Pays’: Magic Breakfast charity urges action in support of the Chief Medical Officer’s “Our Children Deserve Better” report

Thursday 24th October, 2013: The Chief Medical Officer, Professor Dame Sally Davies, says in her annual report today that we should feel “profoundly ashamed” of the state of children’s health.  Dame Sally points to widespread problems of obesity, malnutrition and poor mental health and she argues that investment in improving children’s health leads to huge long term savings for the economy. This is a belief at the heart of Magic Breakfast’s campaign to ensure no child starts the day too hungry to learn.

Magic Breakfast provides free, nutritious breakfasts to over 8,000 children daily in 242 UK primary schools in the most disadvantaged communities. Providing a healthy start to the day is crucial for children who are at risk of hunger or malnutrition and has been shown to have a positive impact on health, attainment and behaviour.

Magic Breakfast founder, Carmel McConnell, said: “This report comes at a time when our charity is at full stretch and facing unprecedented demand for food aid - and it reinforces our core message. By helping to embed a healthy approach from an early age, good nutritional habits have a greater chance of being carried through into later life – and as this report states – this leads to savings for us all in the future. We need help now to reach more children who are at risk of diet related illness, as well as suffering the tragedy of lost learning”.

“We witness more hungry, malnourished and obese children in our schools and our healthy breakfast support is vital for each one of them, as is the whole School Food Plan. We welcome this report and have a proposal on how we could work directly with Public Health England, Nice and children’s health professionals all over the country.  We need to invest in long term solutions to tackle food poverty and improve health. One simple, cost effective intervention is to offer a healthy breakfast and nutrition education to our most vulnerable children”.

“We know breakfast clubs play a huge role in supporting a healthy lifestyle. When we asked our partner schools to measure the impact on children of having a regular breakfast, 93% saw healthier eating habits being adopted by the children who attended  Magic Breakfast supported clubs. A healthy breakfast at school will displace an unhealthy snack on the way.”

“Our partner schools regularly use Magic Breakfast support as a low cost preventative measure, leading to savings in terms of teacher time that would otherwise be lost dealing with disruptive or ill children.  For behaviour alone we’ve had children on the point of exclusion for disruption, who have been transformed by the settled and healthy start they receive by attending breakfast club.”

“We know that investing in breakfast clubs lead to savings for everyone, not just by supporting a healthier generation, but across the board. That’s why we are asking for investment to scale up our proven approach and reach thousands more children with a healthy breakfast.”


Contact

For more information and to arrange an interview with Carmel McConnell, founder of Magic Breakfast, please contact her on 07710 057955 or

Sophia Dettmer, Southwick Media Consultancy.

Tel: 07803 800164.  Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 
Magic Breakfast charity welcomes Nick Clegg’s announcement of free school lunches for 4 to 7 year olds

 

Tuesday 17th September, 2013: Leading school food charity, Magic Breakfast, has welcomed the announcement by the Deputy Prime Minister today that, from September 2014, there will be free school lunches for all children in infant schools in England. Mr Clegg said the Treasury was setting aside money to give every child in Reception, Year 1 and Year 2 a healthy meal every day – saving families more than £400 per year, per child.


Carmel McConnell, Founder of Magic Breakfast, said: “This is an important announcement and very good news for hungry children. We, at Magic Breakfast, are delighted because it will be a big step in tackling hunger in our classrooms. This, alongside The School Food Plan, shows politicians are waking up to the fact that good school food is the best way to invest for Britain's future, recognising that a hungry child cannot concentrate.


Carmel added: “Magic Breakfast wants to use this momentum to ask - what about the morning lessons?  Schools beg us for free breakfast foods in order to be able to teach. Is the next announcement free school breakfasts for every child arriving too hungry to learn?


Magic Breakfast is the largest independent charity working with primary schools across England to ensure that every child starts the day with the right breakfast as fuel for learning.


The charity supplies free, healthy, breakfasts to 8,000 children in 240 schools. It has 160 schools on its waiting list requesting urgent food aid. Each breakfast – of porridge, cereal, nutritionally enhanced bagels and orange juice - costs 22p per day. So the charity can ensure a hungry child is fed for just £42 per year, or £3.50 per month.


Contact:

For more information and to arrange an interview with Carmel McConnell, founder of Magic Breakfast, please contact her on 07710 057955

or

Sophia Dettmer, Southwick Media Consultancy.

Tel: 07803 800164.  Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Notes to editors:

The recently published Department for Education School Food Plan http://www.schoolfoodplan.com shows that improved uptake of school lunch and breakfast will reduce the risk of children missing out on their future success because they are simply too hungry to learn. Carmel McConnell is a member of the expert School Food Plan panel, working with Henry Dimbleby and John Vincent from Leon to improve school food across the board. The panel reported its findings on 12th July 2013, which included support from the Secretary of State for increased breakfast club provision.


Magic Breakfast is the No 10 Social Action Partner for 2013. It is trying to raise and invest £13 million for healthy breakfast provision and self-funding skills in the highest “free school meals” primary schools, through a coalition of business and Government funds. This will return an estimated £28 million over 20 years, in reduced demand for services such as health, youth offending and welfare costs. As well as provide the best start to a child’s day of learning at school right now.

http://www.magicbreakfast.com

 

 
MAGIC BREAKFAST CHARITY SEES RISE IN CHILD HUNGER AT THE START OF TERM AS NEW LEEDS UNIVERSITY RESEARCH SHOWS EATING BREAKFAST HAS A SIGNIFICANT ACADEMIC IMPACT ON UNDERNOURISHED CHILDREN

2nd September 2013: As pupils head back to school this week, leading children’s food charity Magic Breakfast is announcing it is expanding its programme of free school breakfast provision to 8,000 children - an increase of over 1,000 children from the start of the year.  The charity now runs a vital food service reaching 240 schools across England, with 160 schools on its waiting list requesting urgent aid at the beginning of the Autumn term.

The founder of Magic Breakfast, Carmel McConnell, says: “Many children survive on very little food over the school holidays, so we work closely with our school partners to ensure they get a good breakfast, and are encouraged to eat their hot school lunch, right from the start of term. Teachers tell us it can take several weeks to return children to pre-holiday health. Our healthy breakfasts are delivered free of charge to schools hit hardest by food poverty.  For a small charity 8,000 children is a huge number to feed every day, but we can’t allow these children to miss a morning of classroom concentration simply because they are too hungry to learn”.

A new research article by the Human Appetite Research Unit [1] at the University of Leeds provides fresh evidence that habitual breakfast eating (frequency and quality) and School Breakfast Programmes have a positive effect on children’s academic performance, with the clearest effects being measured on the mathematic and arithmetic grades of undernourished children. The report, by Katie Adolphus*, Associate Professor Clare L. Lawton and Professor Louise Dye, can be found at:

http://www.frontiersin.org/Human_Neuroscience/10.3389/fnhum.2013.00425/full#h1

Katie Adolphus, lead author, commented: “Those children who regularly eat breakfast are more likely to have higher school grades. Those children who skip breakfast have more difficulty focusing on classroom tasks and concentrating in class, which is apparent in both well and undernourished children and children from deprived backgrounds. This has implications for school performance. Children from deprived backgrounds and those who are undernourished may not skip breakfast by choice, but rather due to limited availability of food at home.”

New studies on the effects of breakfast on behaviour and school performance will be published by the Leeds team soon.

[1] Front. Hum. Neurosci., 08 August 2013 | doi: 10.3389/fnhum.2013.00425

•Katie Adolphus*, Clare L. Lawton and Louise Dye "The effects of breakfast on behavior and academic performance in children and adolescents", Human Appetite Research Unit, Institute of Psychological Sciences, University of Leeds.

Contact:

For more information, and to arrange an interview with Carmel McConnell, founder of Magic Breakfast and Katie Adolphus, from the University of Leeds, please contact:

Sophia Dettmer, Southwick Media Consultancy.

Tel: 07803 800164.

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Ben Jones

Press Officer | Communications | University of Leeds

T: 0113 34 38059

E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

W: http://www.leeds.ac.uk/news

Notes to Editors:

Magic Breakfast

Carmel McConnell, founder of Magic Breakfast, is a member of the School Food Plan expert panel, working with Henry Dimbleby and John Vincent from Leon, to review school food across the board. The Panel reported its findings in July. The full report can be found here www.schoolfoodplan.com

Magic Breakfast would like to provide food support to all primary schools in need, to improve pupils’ educational outcomes and health, as well as provide childcare support to parents. The charity receives no public funds and urgently needs support from business leaders and members of the public to carry on this work. It has an ambitious agenda, to help more parents feed their children a good breakfast at home as well as create self-funding breakfast clubs longer term.

It costs Magic Breakfast:

22p to buy a healthy breakfast for a primary school pupil

£3.50 to give a child healthy breakfast for a month

£42 to feed a child for a year

Stories from Magic Breakfast schools:

“I’ve seen a child slip under his desk, faint with hunger.  I’ve taken him out, given him a drink and one of your bagels and he sprang back into life. He’d probably not eaten anything since school dinner the day before. That’s why we rely on Magic Breakfast. With breakfast, children are ready and able to learn.”

“Oliver was on report nearly every day for disruptive behaviour.  Since coming to the breakfast club he’s become a bright and engaged student who is eager to participate in lessons.”

“Some of our children come to school with the remains of yesterday’s take away in their lunch box – some cold fried chicken (mostly bones) and a few cold chips.”

“At about 11.30 children start going to the classroom door because they can smell the school lunch and are hungry.  They can’t wait to get into the main hall to eat.  We have to ask them to sit down and wait. It’s heartbreaking.”

“These kids only have one chance at childhood, and one chance at education. Education is going to be their best way out of poverty. By feeding and valuing them, Magic Breakfast makes a practical difference to these children every single day”.

The University of Leeds

The 2008 Research Assessment Exercise showed the University of Leeds to be the UK's eighth biggest research powerhouse. The University is one of the largest higher education institutions in the UK and a member of the Russell Group of research-intensive universities. The University's vision is to secure a place among the world's top 50 by 2015. www.leeds.ac.uk

 
Magic Breakfast response to the London Food Board report: ‘Child Hunger in London – Understanding Food Poverty in the Capital’ (Ipsos MORI, August 2013)

Sunday 11th August 2013: The London Food Board has today released details of a new, independent, survey titled “Child Hunger in London – Understanding Food Poverty in the Capital”, carried out by Ipsos MORI.

The survey found that more than one fifth of parents skip meals in order to feed their children, and that over a third of children say they are unable to concentrate in school due to hunger. These statistics reinforce the findings of Magic Breakfast, which delivers free, healthy breakfasts to 127 primary schools in the most deprived areas of London.

Magic Breakfast founder, Carmel McConnell, said: “This report is timely and important. It depicts a deepening food poverty crisis across the capital, one in three children find it difficult to concentrate in schools due to hunger – that’s shocking even for those of us who are working on food poverty every day.”

“We have reached unacceptable levels of food poverty across London, which means the case for free school breakfasts and improved free school meal provision is stronger than ever. I applaud the GLA for investing in this research and fully support the recommendations.”

“Breakfast clubs provide a vital lifeline to vulnerable families, so I’m glad to see this research points to increased provision of breakfast and after school clubs as a particularly effective way to reach hungry children in London. How can one of the greatest cities in the world tolerate the fact that one in five parents have skipped meals so that their children might eat?”

 

Contact

For more information and to arrange an interview with Carmel McConnell, founder of Magic Breakfast, please contact her on 07710 057955 or

Sophia Dettmer, Southwick Media Consultancy.

Tel: 07803 800164.  Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Notes to editors

The report

The full report ‘Child Hunger in London – Understanding Food Poverty in the Capital’ can be viewed at www.london.gov.uk/child-hunger

Magic Breakfast

Magic Breakfast is the largest independent charity working with primary schools across England to ensure that every child starts the day with the right breakfast as fuel for learning. Nationally, the charity supplies breakfasts to 240 schools and has 160 schools on its waiting list requesting urgent food aid.

In London the charity reaches over 6,000 children each school day in 127 schools, with the Mayor’s Fund for London support for 50 of those schools. Magic Breakfast supplies free, nutritious breakfasts – of porridge, cereal, nutritionally enhanced bagels and orange juice, at a cost of 22p per day. So the charity can ensure a hungry child is fed for just £42 per year, or £3.50 per month.

The recently published Department for Education School Food Plan http://www.schoolfoodplan.com also shows that improved uptake of school lunch and breakfast will reduce the risk of children missing out on their future success because they are simply too hungry to learn. Carmel McConnell, founder of Magic Breakfast, is a member of the expert School Food Plan panel, working with Henry Dimbleby and John Vincent from Leon to improve school food across the board. The panel reported its findings on 12th July 2013, which included support from the Secretary of State for increased breakfast club provision.

Magic Breakfast is planning to reach all schools in London where children are too hungry to learn, and has a holiday food programme, Magic Breakfast 365. It has also set up cookery programmes in 20 schools within the Let’s Get Cooking programme.

The charity hopes that the London Food Board’s report will galvanise financial and corporate support for Magic Breakfast and other food poverty charities which are needed more than ever. One in three children finding it difficult to concentrate in London means long term under attainment and underachievement.

Magic Breakfast is the No 10 Social Action Partner for 2013. It is trying to raise and invest £13 million for healthy breakfast provision and self-funding skills in the highest “free school meals” primary schools, through a coalition of business and Government funds. This will return an estimated £28 million over 20 years, in reduced demand for services such as health, youth offending and welfare costs. As well as provide the best start to a child’s day of learning at school right now.

http://www.magicbreakfast.com

 

 
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