At Magic Breakfast, we know that breakfast is more than just a meal.
Nourishing Futures, our strategy for 2040, outlines our evolving role as the benefits of school breakfasts become widely recognised, and the journey we are on to see a UK where every child is nourished, empowered, and thriving.
It’s not just the children who attend breakfast club that benefit. It actually has a positive impact on every child in that school.
The ripple effect of children not acting out, the physical manifestations of hunger – whether that’s tiredness, frustration, or confusion. If they’re not addressed, they get taken into a classroom.
We may have 60-80% of pupils in Magic Breakfast partner school accessing breakfast, but 100% of children and young people in that school will benefit.
Lindsey MacDonald, Chief Executive at Magic Breakfast
