Meet the team

A young boy eating toast and smiling to camera

What’s unique about Magic Breakfast (as well as our yummy breakfasts), is that every school will have a dedicated engagement partner assigned to them. Our engagement partners are the experts in breakfast, with a wealth of experience of supporting schools and using our evidence-based approach to make sure your breakfast provision reaches as many children and young people as possible.

Your engagement partner will be there every step of the way to help you set up and manage your school breakfast, whether in person or remotely. Our engagement partners are managed by area managers who cover different regions in the UK.

Support coordinators will guide you through the first stage of your membership journey and will deal with membership renewals, and operations coordinators will be available to manage your food orders and deliveries.

So you really do have a whole new Magic Breakfast family on hand.

Community Engagement

Our engagement partners and area managers have varied backgrounds, including teaching, not for profit and corporate experience which gives them the skills, knowledge and understanding that allows them to support your school, children, and young people in the best possible way. We also have a dedicated volunteer executive who manages the relationships between our corporate volunteers and our partner schools, and facilitates a range of opportunities over the year.

Who else organises magic breakfasts?

Support

Our support coordinators are likely to be the first members of the team you speak to on your Magic Breakfast journey, and are well-equipped to answer any questions you may have when you apply for support, or start the recruitment process. They’re the team that are on hand to pick up day-to-day queries about your membership, from membership renewals to processing equipment grants, they have the expertise to keep everything ticking over.

Operations

The operations team manages the process of food getting from the warehouse to your school door safely. This involves making sure school orders are built on the system accurately, and are submitted to be picked, packed and delivered. They also deal with any questions relating to your order, including any changes needed.

Innovation

The innovation team thinks about the future of breakfast: thinking about our products, our delivery, our support to schools and what else we can provide to help you to feed more children

Business Development

The business development team manage our local authority partnerships in England and Scotland, including existing and long-standing partnerships with Hammersmith and Fulham, Camden and Wandsworth who fund universal breakfast provision in their schools. We are eager to expand our partnerships with Local Authorities to reach more children and young people through funded support.

This page was last updated on

15 July 2025


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