Publications

Letter from Scotland's children and young people

Hidden Hunger – The State of UK Breakfast Provision 2022

We are delighted to launch our new report, ‘Hidden Hunger – The State of UK Breakfast Provision 2022’. Read more

Magic Breakfast and Heinz - Working in Partnership

Magic Breakfast Scotland Spring Policy Briefing Series 2022

Annual Report and Accounts 2020-2021

National School Breakfast Programme Impact Report

We are proud to publish the National School Breakfast Programme (NSBP) Impact Report covering the period of the Programme from its launch in March 2018 until July 2021. Read more

Local Authority Breakfast Provision Analysis

Annual Report and Accounts 2019-20

ROI Report 2021

The economic cost-effectiveness of the Magic Breakfast model of school breakfast provision Read more

Keeping Breakfast Going Through Covid-19

Annual Report and Accounts 2018-19

POLICY REPORT

Making the Case for School Breakfasts: Improved Educational and Health Outomes for Children Read more

Annual Report and Accounts 2017-18

We are pleased to publish our Annual Report and Accounts for 2017-18 Read more

Annual Report and Accounts 2016-17

Magic Breakfast Report and Accounts 2016-17 Read more

Annual Report and Accounts 2015-16

Magic Breakfast Annual Report and Accounts 2015-16 Read more

Latest

Celebrating our new values

We are proud to unveil our new values – the pillars that underpin and inform our work
Our Values
New Chair elected and two Trustees appointed

We are pleased to announce the election of a new Chair and appointment of two new trustees
New chair elected and two new trustees appointed

We are pleased to announce the election of a new Chair and appointment of two new trustees

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
Quaker Oats
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. We offer porridge, cereal, bagels and baked beans.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

Give a Magic Breakfast

Every 28p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

Donate Fundraise