Children's futures: the economic case for before- and after-school provision

Our briefing with Child Poverty Action Group makes the economic case for proper investment in wraparound provision at school. Read more
Hidden Hunger – The State of UK Breakfast Provision 2022

We are delighted to launch our new report, ‘Hidden Hunger – The State of UK Breakfast Provision 2022’. Read more

Publications

Funding a better start

The case for using Pupil Premium and Pupil Equity Funding to deliver breakfast in schools. Read more

Children's futures: the economic case for before- and after-school provision

Our briefing with Child Poverty Action Group makes the economic case for proper investment in wraparound provision at school. Read more

Letter from Scotland's children and young people

Hidden Hunger – The State of UK Breakfast Provision 2022

We are delighted to launch our new report, ‘Hidden Hunger – The State of UK Breakfast Provision 2022’. Read more

Magic Breakfast and Heinz - Working in Partnership

Magic Breakfast Scotland Spring Policy Briefing Series 2022

Annual Report and Accounts 2020-2021

National School Breakfast Programme Impact Report

We are proud to publish the National School Breakfast Programme (NSBP) Impact Report covering the period of the Programme from its launch in March 2018 until July 2021. Read more

Local Authority Breakfast Provision Analysis

Annual Report and Accounts 2019-20

ROI Report 2021

The economic cost-effectiveness of the Magic Breakfast model of school breakfast provision Read more

Keeping Breakfast Going Through Covid-19

Annual Report and Accounts 2018-19

POLICY REPORT

Making the Case for School Breakfasts: Improved Educational and Health Outomes for Children Read more

Annual Report and Accounts 2017-18

We are pleased to publish our Annual Report and Accounts for 2017-18 Read more

Annual Report and Accounts 2016-17

Magic Breakfast Report and Accounts 2016-17 Read more

Annual Report and Accounts 2015-16

Magic Breakfast Annual Report and Accounts 2015-16 Read more

Latest

Seaport Xmas '22 Fundraising

Children who miss out on their breakfast fall behind on their education. At GCSE level, they achieve an average of 2 grades lower than their peers. Your donation literally fuels learning! It enables children to get the most out of every single day of school. It transforms their future prospects, and it even sees an economic return of at least 500%. Not just that, the breakfasts you fund also promote wellbeing. Happy children with full tummies and the world ahead of them - now that's impact!
Give a Magic Breakfast this Christmas

Every 28p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children.
Rising number of parents who rely on Magic Breakfast

More parents are going hungry to feed their children and requiring food support. Read at the Times.
An extraordinary school morning with Lucy Beaumont

It was, on the face of it, an ordinary Wednesday morning, but our visit to Sheffield was anything but ordinary.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
Quaker Oats
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. We offer porridge, cereal, bagels and baked beans.
The team

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), and we have further office space near London Bridge, but our School Partners are located all over England and Scotland so they can be close to the schools they work with.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.