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Welcome to the latest in news and views from Magic Breakfast. Hear from our in-house experts as we all battle to end child morning hunger once and for all.

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  • A tile featuring Magic Breakfast and Flic's logos, advertising our joint 'Feed the future' campaign, running from December 2024 to January 2025
    News
    Feed the future with Magic Breakfast and FLIC

    We are delighted to have been selected by the Financial… Read more

  • The Big Give tile introducing the campaign
    News
    It’s time for the Big Give 2024

    For one week only, every donation you make will be… Read more

  • Tile titled 'Good luck on Strictly Come Dancing, Sarah Hadland'
    News
    Good luck, Sarah Hadland on Strictly!

    Wishing our celebrity supporter, Sarah Hadland, good luck on Strictly… Read more

  • Poster of a school aged child with a chefs uniform and hat superimposed on top of him linking the importance of breakfast and education outcomes.
    Campaigns
    Your support has made a difference! A video from the Magic Breakfast team

    A message from Magic Breakfast… Over the last few months,… Read more

  • Tile titled 'Magic Breakfast could support your school through the Early Adopters Scheme'
    News
    Early Adopters Scheme for school breakfast launches today

    Today marks an exciting milestone in the fight against child… Read more

  • Breakfast Powers Opportunity campaign with a school child with illustrations of their potential career paths
    Campaigns
    Can you help keep up the momentum to ending child morning hunger?

    Your voice made a difference! Thanks to your tireless campaigning… Read more

  • Image of various people doing sporting activities including, cycling, swimming and running
    News
    Start 2025 with our virtual challenge event!

    Are you ready for a challenge? Let’s complete 31 miles… Read more

  • Image of illustration and text saying 'Magic Stories'
    News
    Discover our Magic Stories

    Starting the day with a nutritious school breakfast can have… Read more

  • Image of Magic Breakfast Trustee Zipporah Kissi smiling
    News
    Meet our new trustee. Welcome to Magic Breakfast, Zipporah!

    We are so thrilled to introduce our new trustee, Zipporah… Read more

  • Quaker poster with images of 3 varieties of Oats.
    News
    Quaker’s Share the Warmth campaign wins gold at The Drum Awards

    We’re delighted that Quaker’s Share the Warmth campaign won gold… Read more

  • Image of Magic Breakfast Truste Jonathan Boateng smiling
    News
    Meet our new trustee. Welcome to Magic Breakfast, Jonathan!

    We are so thrilled to introduce our new trustee, Jonathan… Read more

  • Graphic/drawing of a young family with the caption: What does the budget mean for families, children and young people.
    News
    What does the budget mean for families, children and young people?

    This budget has been hailed as being history making. Not… Read more

This page was last updated on

8 April 2026

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