Hovis
We’re proud to partner with Hovis, who have committed to donating the equivalent of 1.5 million breakfasts to support children and young people at risk of hunger, the equivalent of 150,000 loaves of bread. The partnership will be launched on packs of Hovis Wholemeal 800g, helping to raise awareness of the issue of food insecurity and the importance of ensuring no child is too hungry to learn.
Hovis has been providing strength* to the nation for 140 years, and this partnership is a great example of the brand’s enduring strength and commitment to the nation, supporting the vital work Magic Breakfast are doing to ensure children are nourished, empowered, and thriving”
Mark Brown, Chief Marketing Officer
*‘Strength’ refers to the source of protein that can be found in Hovis loaves.



