Kellogg’s

More about our partnership with Kellogg’s

Magic Breakfast has been working with Kellogg’s since 2016. Ensuring children and young people have access to nutritious and delicious cereals every school day.  

At Kellogg’s, we have proudly supported breakfast clubs since 1998, driven by our belief that every child deserves a positive start to the school day. Since 2020, our partnership with Magic Breakfast has enabled us to build on this long-standing commitment, expanding our support and helping breakfast clubs reach more children, schools and communities across the UK. Since then we have delivered nearly 2 million breakfasts through Magic and we are incredibly proud to continue this vital work together.”

Dean O’Brien, Kellanova General Manager United Kingdom and Ireland

This page was last updated on

25 September 2026


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