Quaker believe that every child has the right to the fire inside. Which means having a nutritious breakfast before school lessons so children can concentrate, learn and reach their full potential1. Unfortunately, for 1 in 8 children in the UK at risk of hunger2 though, an empty bowl is too often the reality at the start of their day. That’s why since 2009 Quaker has been working with Magic Breakfast, donating millions of bowls of porridge to help feed the potential of hungry children.

In 2022 Quaker is doing even more to support Magic Breakfast. From launching a new campaign to raise awareness of the issue of child hunger in the UK, to committing to donate 3.4 million bowls of porridge this year. Quaker are also launching a newly-designed limited edition pack, which will see 10p from participating packs sold go towards a donation of £50,000* to be given to Magic Breakfast, helping to fund breakfast provisions and clubs in 10 UK schools for an entire year3


During the pandemic, with millions of children unable to access breakfast clubs, Quaker donated boxes of Porridge Oats and Oat So Simple sachets to include in the Magic Breakfast packs that were sent directly to children’s homes. Their vital support helped ensure that children didn’t go hungry even when learning from home. 

“We believe that every child deserves a good education, but millions of children across the UK risk missing out because they’re starting their day on an empty stomach. We are proud to donate Quaker Porridge Oats and Oat So Simple to Magic Breakfast, and we have done so since 2009. In doing so, we have been able to provide millions of bowls full of nutritious porridge to children who may otherwise be too hungry to learn.” Jocelyn Campbell, Senior Brand Manager, Quaker Oats UK

*For each Quaker promotional pack sold up to a maximum of 500,000 packs, Quaker will donate 10p to Magic Breakfast. The maximum donation is capped at £50,000. Magic Breakfast – Registered charity number 1102510 in England and SC048202 in Scotland.

Quaker is committed to donating £10,625 to Magic Breakfast through views of their social media ad via third party agency, the Good Loop.


1 Magic Breakfast partner school survey, 2019.
2 Department for Work and Pensions. Households below average income: financial years ending 1995 – 2020. Published March 2021.
3 The donation will directly fund food aid for ten Magic Breakfast member schools and will contribute towards associated support/operational costs incurred by Magic Breakfast.