For release: 15th February 2022 

  • Great Big Breakfast is a mass participation event, and we want friends, colleagues, family, and classmates to choose a day to get together for a special breakfast and donate £3 

  •  Taking part in the Great Big Breakfast supports schools and children in disadvantaged areas of the UK – helping to make sure more children at risk of hunger receive a healthy breakfast and make a great start to the school day 


Magic Breakfast will be hosting the Great Big Breakfast from Friday 25th February - Tuesday 1st March (Pancake Day!) and we need everyone to get involved. All you need to do is pick a day, get your friends, colleagues, family, or classmates together for a special breakfast - or enjoy breakfast solo, and donate £3 to Magic Breakfast which can provide over a week’s worth of healthy Magic Breakfasts for a hungry schoolchild.  

Magic Breakfast is the UK’s leading charity for school breakfast provision, providing expert support to schools and healthy breakfasts to hungry children to ensure they start the school day with the energy and nutrition they need to learn.  

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity and at risk of hunger*, with this figure likely to have risen to as high as 2.5 million in 2021. At Magic Breakfast we are working to change that. Which is why, every weekday morning, we offer nutritious breakfasts to around 200,000 children across the UK, working with more than 1,000 schools. 

Lindsey MacDonald, Chief Executive of Magic Breakfast, commented, ‘Right now, many households are being impacted by rising costs for energy and fuel, and inflation is now higher than for a number of years. A Magic Breakfast at the beginning of the school day makes a significant difference to many children and families. I am looking forward to seeing even more people taking part in this, our second, Great Big Breakfast, supporting our work in schools and communities to make a great start to the day.’ 

By taking part in the Great Big Breakfast, you can help us raise funds, and put a spotlight on the issue of child morning hunger so that we can get closer to ending it now and for good. 

In addition to tackling child hunger, school breakfast provision has been proven to boost attainment, with research by the Education Endowment Foundation and Institute for Fiscal Studies finding that Year 2 children attending a school with a Magic Breakfast supported universal school breakfast provision made two months’ additional academic progress over a year.** 

Sign up to take part in Great Big Breakfast and help fund fuel for learning. 


* Ref: Department for Work and Pensions. Households below average income: financial years ending 1995 – 2020. Published March 2021. 

*Ref: breakfast/ 

Notes to editors 

To find out more about Magic Breakfast visit 

About Magic Breakfast  

Magic Breakfast is a registered charity providing healthy breakfasts to children in the UK who arrive at school too hungry to learn, and expert support to their schools. The charity works with over 1,000 Primary, Secondary, ASL/Special Educational Needs Schools and Pupil Referral Units in disadvantaged areas of England and Scotland, offering breakfasts to around 200,000 children to ensure they start their school day with the energy and nutrition they need to be able to make the most of their morning lessons.  

CONTACT: Stephen Hart at Magic Breakfast. or 07967 550463.