Kellogg’s began working in partnership with Magic Breakfast in April 2020. Since then, they have donated four million bowls of cereal to children at risk of starting their school day without the fuel to learn.  

They have also delivered their own Breakfast Club Programme since 1998, through which they have, like Magic Breakfast, been working to directly tackle the issue of child morning hunger. 

In addition to donations of cereal to Magic Breakfast, Kellogg’s have also provided financial support, which has helped us to reach the growing number of children we support who are at risk of starting their day on an empty stomach.  

They have also been working with us to amplify the message of child morning hunger in the UK to government and in the media. By speaking out together, we aim to shine a spotlight on the issue, and get closer to eradicating morning hunger as a barrier to learning for good.  

‘’Kellogg has supported school breakfast clubs in the UK since 1998 and we’re continuously looking for ways we can do more to ensure all children start their day with the breakfast they need. The work Magic Breakfast does to support children across the UK is really amazing, so we’re delighted to be able to offer them further support with the on-boarding of new schools to their programme.’’ 

Kate Prince, CSR Manager at Kellogg’s