Kellogg's

Kellogg’s are generously donating Corn Flakes and Rice Krispies to Magic Breakfast partner schools.

Kellogg’s began supporting Magic Breakfast during Covid-19, providing over 200,000 boxes of the new W.K.Kids cereal to go to schools and in home delivery packs. We are delighted to have Kellogg’s as an official partner.

Latest

Magic Breakfast Youth Campaigners

Magic Breakfast is excited to announce our new Youth Campaigners, who will be campaigning to end child morning hunger in order to ensure no child is too hungry to learn.
Alex Iwobi backs our Great Summer Games

Everton and Nigeria footballer Alex Iwobi says "Get Active and support children at risk of hunger"
New DfE contract awarded to Family Action

Magic Breakfast's reaction to the Department for Education's announcement of the new school breakfast contract
Great Summer Games

Marking 20 years: our GREAT SUMMER GAMES! As the world's Olympians and Paralympians compete in Japan, you can set your own sporting challenge throughout August and raise funds for Magic Breakfast.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.
Why we are needed

Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.
Marcus Rashford Book Club

Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.
Ordering your food deliveries

Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

Give a Magic Breakfast

Every 34p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

Donate Fundraise