Fuel young minds for success over the 2025 exam season
Each May and June, millions of children across the country face more than just test nerves – they face hunger. Despite years of hard work, many will sit down to their exams with empty stomachs, unable to fully concentrate. The impact of this is significant, with students who rarely eat breakfast achieving nearly two grades lower in their GCSEs than those who rarely missed their morning meal. At Magic Breakfast, we believe every child deserves the chance to reach their full potential.
People who don’t get enough to eat in the morning might find it hard to learn. Then they’ll really struggle in tests, and then not get the job they want.”
Anthony, age 9
Get your restaurant involved and make a huge impact
Supporting the campaign is simple
Just add an optional £1 donation to every bill during May and June. £1 can provide 3 breakfasts for hungry children, giving your guests the chance to fuel young minds with every meal.
Involvement is easy with electronic tills! Most restaurants just assign a £1 donation button for Magic Breakfast and, at the end of the campaign, tally up the total and make their donation!
Getting involved costs your restaurants nothing
We provide all the resources, information and social media content you’ll need. We’ll also host a pre-campaign briefing so your staff can learn about us and ask questions.
Magic Breakfast’s ‘Fuel for Success’ has been an extremely important part of our community efforts at D&D London since it began. Our ongoing partnership shows our commitment to ensuring that no child begins their school day hungry. By providing healthy breakfasts to children, we are investing in a brighter, more successful future for the next generation.”
David Loewi, Co-founder and CEO, D&D London