Is your school on the Department for Education’s free breakfast club programme? We can help.
We’re Magic Breakfast – a charity that supports children and young people to access their education by providing a healthy and nutritious breakfast, alongside expert support and guidance to schools.
We’re different from your local supermarket. Our straightforward subscription service saves staff time by delivering healthy, school food standard compliant breakfasts straight to your door, exactly when you need them. There’s no weekly shopping, no last-minute top-ups and no guesswork – just consistent, nutritious food that helps children and young people start the day ready to learn. With decades of experience setting up breakfast provision in schools, we understand what matters most to you: value for money, simplicity and reliability.
Our friendly team is always on hand to support your order and make changes when needed.
If you’d like to find out more about how we can support you on the free breakfast club programme, please review our offer before signing up to order below.
Why work with us?
High-quality, nutritious breakfasts
Our years of expertise in implementing quality nutritious breakfast provisions gives schools a tried and tested, impactful model to work from and personalise. All our food meets or exceeds school food standards, so there is no need for staff to check labels.
Cost-effective & efficient operations
Our partner schools benefit from cost savings. With no hidden costs and competitive pricing, schools get the quality products they deserve but at cheaper prices. We reduce staff workload and stress with our easy-to-use, customisable ordering system which helps you create your own food bundle. Simply add in the number of children you’re feeding, any preferences and it will provide you food options and cost break down per child – all in one go. Plus, with our subscription model you only need to order once, then be safe in the knowledge that your order will be with you every week thanks to our reliable delivery provider. You can change your order at any time.
Dedicated breakfast support
Our schools become part of a passionate network committed to ensuring children start their day with the fuel they need to learn. You’ll have dedicated Magic Breakfast support every step of the way, as well as the capability to view and update your weekly orders via our online ordering platform.
Sign up to order
Like the products and pricing you see? Ready to place an order?
Simply click the button below to complete the sign up form. The process will ask you verify your email address as a first step, and then enter some details about your school. Once sign up is complete, you will be able to place your first order!
What are the prices?
The prices below show items including delivery cost. Support with quantities of product and number of servings required can be found in our order form.
Products in bold are discounted on retail price.
| Category | Product | Allergens | Total price (inc. delivery) |
|---|---|---|---|
| Bakery | NYBC Long Life Plain 29-day Bagels (5 pack x 6/case – 30 bagels) | Gluten: Wheat, Malted Barley. May contain Sesame. | £8.10 (27p each) |
| Bakery | Hovis Best of Both Medium Sliced Loaf 800g | Gluten: Wheat. Soya | £1.54 |
| Bakery | Warburtons Half & Half Medium Sliced Loaf 800g | Gluten: Malted Barley, Wheat. Soya | £1.96 |
| Cereal | Weetabix (48 biscuits) | Gluten: Wheat and Barley | £4.99 |
| Cereal | Kellogg’s Corn Flakes 450g | Gluten: Barley Malt Extract. May contain Gluten from other cereals. | £2.12 |
| Cereal | Kellogg’s Rice Krispies 430g | Gluten: Barley Malt Extract. May contain Gluten from other cereals. | £2.52 |
| Cereal | Quaker Original Oatcrisp Cereal 375g | Gluten: Oat, Wheat, Barley Malt Extract. | £2.68 |
| Cereal | Quaker Golden Crunch Granola 500g | Gluten: Oat, Wheat. May contain Barley (Gluten), Rye (Gluten), Milk, Nuts. | £3.00 |
| Cereal | Kellogg’s Rice Krispies Multigrain 350g | Gluten: Oat. May contain Gluten from other cereals, Soy and Milk. | £2.29 |
| Cereal | Kellogg’s Oaties Original 360g | Gluten: Barley Malt Extract, Oats, Wheat. May contain Nuts, Tree Nuts, Soybeans | £1.94 |
| Cereal | Shredded Wheat Bitesize 370g | Gluten: Wheat. May contain Peanuts and Nuts. | £0.99 |
| Cereal (GF) | Harvest Home Cornflakes 500g | Contains Barley Malt Extract (below 20ppm) | £1.13 |
| Oats | Quaker Traditional Oats 1kg | Gluten: Oats | £3.10 |
| Oats | Quaker Oat So Simple Original 10 sachet pack | Gluten: Oats. May contain Wheat (Gluten), Barley (Gluten), and Soya. | £1.71 |
| Oats | Quaker Oat So Simple Original Porridge Pot 45g x 8 | Gluten: Oats. Milk. May contain Wheat (Gluten), Barley (Gluten), and Soya. | £5.95 |
| Oats | Quaker Oat So Simple Golden Syrup 10 sachet pack | Gluten: Oats. May contain Wheat (Gluten), Barley (Gluten), Milk and Soya | £1.80 |
| Oats | Quaker Oat So Simple Golden Syrup Porridge Pot 57g x 8 | Gluten: Oats. Milk. May contain Barley (Gluten), Wheat (Gluten), Soya | £6.04 |
| Dairy | Arla Semi-Skimmed UHT Milk 1L x 12 | Milk and Milk products, including Lactose. | £20.28 |
| Dairy | Arla Cravendale Semi Skimmed Milk 2L x 6 | Milk and Milk products, including Lactose. | £19.68 |
| Dairy | Arla Cravendale Semi Skimmed Milk 10 x 250ml | Milk and Milk products, including Lactose | £5.00 |
| Dairy | Low Fat Plain Natural Yoghurt 80g x 12 | Milk and Milk products | £5.26 |
| Dairy | Arla Lactofree Yoghurt Natural 400g x 8 | Milk and Milk products, including Lactose | £8.64 |
| Dairy | Light Sunflower Spread 2kg | £6.81 | |
| Dairy alternative | Oat Drink 1L x 6 | Gluten: Oats | £15.66 |
| Protein | Heinz Beanz No Added Sugar 415g x 24 | £19.77 | |
| Protein | Heinz Beanz No Added Sugar 2.62kg Catering Tin | £4.94 | |
| Protein | Happy Egg Free Range 6 Medium Eggs | Eggs | £1.58 |
| Fruit & veg | Easy Peelers x 10 pieces | £2.71 | |
| Fruit & veg | Apples x 10 pieces | £2.81 | |
| Fruit & veg | Pears x 10 pieces | £2.81 | |
| Fruit & veg | Cucumber x 14 pieces | £9.10 | |
| Fruit & veg | Loose Round Tomatoes x 10 pieces | £2.57 |
*Prices include delivery, are subject to change due to market fluctuations and will be fixed on a term-by-term basis.
In their first month, schools saved an average of 12% by shopping with Magic Breakfast compared to a standard supermarket.
Frequently asked questions
We offer a wide range of high-quality breakfast products, all available to order through our simple online system. You can choose items that suit your school’s needs and dietary requirements, with all prices inclusive of delivery.
Orders are fulfilled by our delivery partner, with the option to place one-off or convenient recurring orders. Recurring deliveries are aligned to your term dates and inset days, and can be paused or ‘frozen’ at any time if you need a break.
As Magic Breakfast do not manufacture food, we will transmit product data (ingredient and allergen) as are received by us from the manufacturers/suppliers of such product. It remains the responsibility of your school to check for updates and refer to the packaging supplied because product data changes regularly.
We know that calculating the perfect amount can be a challenge. To make ordering easier, our system includes optional, flexible bundles that demonstrate the value and convenience we offer as your trusted breakfast club partner. Simply enter the number of children you expect to feed, we will calculate what we think you will need. Once you select a bundle, you can customise your order, adding or removing items to tailor your breakfast offer to the needs of your pupils.
All bundles are provided as a guide only, and you can adjust individual product quantities at any time. Using these bundles is entirely optional. If you know exactly what you need, you can order specific products and quantities directly.
During the ordering process, the system will also highlight your cost per child so you can easily monitor spending against your budget.
Cereal bundle
This selection provides a variety of cereals and includes milk, to cater for different tastes, including low-sugar, whole grain, and options fortified with vitamins and minerals, with an estimated cost of 23p per child, based on 50 children per day.
Bakery bundle
This selection focuses on essential bakery items, such as Half and Half/Best of Both bread and fibre-enriched bagels, with an estimated cost of 11p per child, based on 50 children per day. Spread is available to add to this bundle.
You can reach out to the Magic Breakfast support team by emailing servicedelivery@magicbreakfast.com. We will be happy to respond via email or book in a call, should you require.
You can find your school’s URN here if you need it.
