What unites us

A young girl at school enjoying jam and butter on toast.
Home > About > What unites us

Children should be hungry to learn, not just hungry.

At Magic Breakfast, we empower every child to reach for their dreams and thrive, one breakfast at a time. As a registered charity offering grass roots support, we also focus on being part of the solution through our campaigning and advocacy work with politicians and decision-makers. We are determined to end child morning hunger for good.

Our values

Children and young people are at the heart of everything we do

We commit to:

Children and young people are at the heart of everything we do.

We commit to taking decisions with their interests and potential at the forefront.

We commit to seeking out, listening to, and championing the voices of children and young people.

Brave

We will speak up, and speak out, even when it’s hard.

We commit to daring to make mistakes and to learn from them. We commit to speaking truth to power.

Compassionate

We care and want to help.

We commit to challenging and
supporting each other with kindness.

We commit to acting with generosity and
warmth

Collaborative

We believe in the power of diversity and collective action.

We commit to working with others and finding common ground to achieve more than we can on our own.

Open

We are transparent and inclusive.

We commit to welcoming wider
perspectives, sharing our views, and respecting those of others.

We commit to encouraging innovation and new ways of working to achieve our mission

Solution-focused

We are ambitious and impact-led.

We commit to working alongside others to solve problems and using evidence to inform our decision making.

This page was last updated on

24 January 2025


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