Introducing Nourishing Futures: Our strategy for 2040

For more than 20 years, we’ve provided millions of breakfasts to children and young people across the UK, giving them the fuel they need to learn. Now, when the benefits of school breakfasts are widely recognised by educators, policy makers, and the public, as we look forward to the future, our role is evolving.

Our new strategy sets out a bold and unchartered path, one that not just deepens our impact for the children and young people we support but is led and created by them.

Because the magic is more than a meal. It’s the quiet connection with a trusted adult. The shared laughter over toast. The sense of belonging, consistency, and calm, especially for children facing poverty, hunger, or uncertainty.

The magic isn’t an add-on. It’s essential. We’re on the brink of everlasting change for future generations, and Magic Breakfast can’t do this alone.