Where Our Money Goes

Latest

PPL Theory of Change Workshop

The Royal Parks host a People's Postcode Lottery workshop on the Theory of Change, led by our Founder Carmel McConnell
Call to Action

The Minister for Children and Families helps to spread the word about free school breakfasts under the National School Breakfast Programme
15,000 more breakfasts

Thousands more schoolchildren are receiving a nutritious breakfast since the National School Breakfast Programme was established in March
Corporate Partnerships Manager

We are looking for a full-time Corporate Partnerships Manager to join our Fundraising Team in Central London.

Apply for Magic Breakfast provision

If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application
What we do

Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools
The team

Magic Breakfast's head office is in London (this office space is kindly lent to us by Pearson), but our School Partners are located all over England and Scotland so they can be close to the schools they work with.
What can a school expect from us?

Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.
Why we are needed

Over half a million children arrive at school in the UK too hungry to learn
What does a magic breakfast look like?

We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.
National School Breakfast Programme

We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme
How Magic Breakfast began

Magic Breakfast was founded by Carmel McConnell, MBE, in 2003, but she started buying and delivering breakfasts to five schools in the London borough of Hackney three years previously after hearing from headteachers there that many of their pupils couldn't concentrate until they had had their lunch as they were too hungry.
Impact of Magic Breakfast

Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.
Case studies

Our case studies demonstrate the many and diverse benefits, to children, families and the whole school, of Magic Breakfast provision.

Give a Magic Breakfast

Every 30p kindly donated to Magic Breakfast gives a child a nutritious breakfast plus wrap-around support and the chance to succeed at school. Please help us to reach more hungry children. Read more

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