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  1. Our stories
  2. Magic Stories

Magic Stories

2021 marked 20 years since our founder, Carmel McConnell MBE, started buying breakfasts from a local supermarket to give to children at 5 schools in Hackney, where she had heard from their headteachers that the biggest barrier to teaching was pupil hunger at the start of the day. 

They say it takes a village, and we wouldn’t be able to achieve what we have without our generous supporters, partners and donors, the ‘Magic’ team who work to ensure we reach as many children as possible each day, our brilliant partner schools across England and Scotland, and of course the amazing children who are at the heart of everything we do.

To mark our 20th Anniversary year we looked at some of the stories that make Magic Breakfast, simply, ‘magic’, and are looking forward to a hopeful future.

Our Founder: Carmel McConnell MBE

Our Founder: Carmel McConnell MBE

Magic Story: Carmel McConnell MBE Read more

Published: 8th March, 2021

Updated: 26th April, 2021

Author: Jo Matthews

Headteacher: Catherine Jones

Headteacher: Catherine Jones

Magic Story: Headteacher Catherine Jones Read more

Published: 26th April, 2021

Updated: 17th January, 2022

Author: Jo Matthews

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  • Development Advisers

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  • Apply for Magic Breakfast provision

    Apply for Magic Breakfast provision

    If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

  • About Magic Breakfast

    About Magic Breakfast

    Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

  • Quaker Oats

    Quaker Oats

  • What can a school expect from us?

    What can a school expect from us?

    Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

  • Marcus Rashford Book Club

    Marcus Rashford Book Club

    Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK

  • Ordering your food deliveries

    Ordering your food deliveries

    Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

  • National School Breakfast Programme

    National School Breakfast Programme

    We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

  • Give a Magic Breakfast

    Give a Magic Breakfast

    Every 28p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children.

  • Porridge is amazing

    Porridge is amazing

    Our Nutritionist has seven delicious porridge recipes for you; one for every day of the week!

  • Case studies

    Case studies

    Our case studies demonstrate the many and diverse benefits, to children, families and the whole school, of Magic Breakfast provision.

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Blog Campaigns Carmel McConnell Events Funding News Nutrition Research Schools Supporters
Donate to transform the lives and futures of children and young people

Donate to transform the lives and futures of children and young people

Change children's lives with a donation Read more

Published: 26th November, 2022

Updated: 1st December, 2022

Author: Vicki Lyden

Magic Breakfast & The Times' Christmas Appeal

Magic Breakfast & The Times' Christmas Appeal

The impact of The Times Appeal on children, families and schools Read more

Published: 26th November, 2022

Updated: 7th December, 2022

Author: Vicki Lyden

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