WE FIND OURSELVES IN THE MIDST OF A HUNGER EPIDEMIC

A recent report by the Food Foundation revealed that 4 million children in the UK are now at risk of arriving at school hungry each and every morning – up from 2.6 million in April 2022.

This is a terrifying statistic. Children in your community are going without a morning meal, day after day. And they aren't just suffering from the painful pangs of hunger... they are also paying a huge price which reaches far into their futures.

 

STARTING THE DAY HUNGRY AFFECTS LEARNING... IN A BIG WAY

Maybe you always thought of breakfast as an important meal, but do you know just how important it is in the academic growth and achievement of children?

When a child is too hungry to learn, when they’re aching for something to eat, they can’t concentrate. They can’t absorb information. Big feelings and worries can be impossible to control. They fall behind in their studies.

Breakfast literally feeds minds, powers learning and fuels success. It directly impacts attainment, with GCSE students who regularly eat breakfast achieving two grades higher in their GCSEs than their peers who usually go hungry all morning (University of Leeds).  

That's why right now, during exam season, breakfast is an even more essential component of the school day for the UK's schoolchildren. 

   

WE ARE HERE TO FIGHT CHILD MORNING HUNGER

Magic Breakfast provides a yummy, nutritious breakfast every single school day to thousands of children in hunger-hit schools throughout England and Scotland. 

This exam season, as young people across the country face the injustice of unequal learning opportunities caused by morning hunger, we are calling on our supporters to take action. Our Fuel For Success campaign works to raise awareness of this crisis, as well as much-needed funds so that we can continue reaching hungry children every day. 

  

HOW CAN YOU HELP?

You can support this year’s Fuel for Success Campaign and raise funds for our vital work in a number of ways:

• Eat at any of our Fuel For Success partner restaurants nationwide (including Daisy Green, D&D and Hawksmoor restaurants) throughout May and June, and make a £1 voluntary donation when you pay your bill. Just £1 can provide three hungry children with a healthy, nutritious breakfast to start their school day.
• Donate whatever you can. Any support you can give will help us to move one step closer to a society where no child is too hungry to learn.
• Spread the word about our Fuel For Success campaign and the work of Magic Breakfast by following us on our socials: Twitter @magic_breakfast, Instagram @magicbreky, Facebook @magicbreakfastuk, LinkedIn @Magic Breakfast 

 

TOGETHER, WE CAN FIGHT CHILD MORNING HUNGER.

 

These kids only have one chance at childhood, and one chance at education. Education is going to be their best way out of poverty. By feeding and valuing them, Magic Breakfast makes a practical difference to these children every single day.

- Teacher, Magic Breakfast partner school