About About Magic Breakfast What does a magic breakfast look like? A “magic” breakfast is healthy and nutritious. It is designed to give children energy, protein, vitamins and minerals, and is low in sugar, salt and fat. The food Magic Breakfast provides to schools complies with government school food standards and regulations in Scotland and England [School Food Standards]. We provide Quaker porridge; Nestle, Kellogg's and Weetabix cereals; New York Bakery Co bagels; Heinz No Added Sugar Beanz and Tropicana unsweetened juice (which needs to be diluted with 50% water, as recommended by the British Dental Association*). Schools buy their own milk and spreads, although we do offer guidance on portion size and the amount of spread that is appropriate for school age children to consume. We also give schools information on the ingredients and allergens in Magic Breakfast food. Drawing by Year 6 child In the academic year 2020/21 Magic Breakfast provided: 9,426,223 bagels 834,171 boxes of cereal 4.6 million servings of beans 4.5 million servings of porridge 126,040 litres of juice *NOTE: The "Safefood BDA drinks poster" on the British Dental Association website says "It's ok [for children] to have a small glass of 100% fruit juice or a smoothie once a day - in fact it acts as one of their 5 a day. These drinks should only be consumed at mealtimes due to acidity". New (2021) School Food Regulations in Scotland do not allow fruit juice to be served, so we do not deliver fruit juice to Scotland.