About us What does a magic breakfast look like? A “magic” breakfast is healthy and nutritious. It is designed to give children energy, protein, vitamins and minerals, and is low in sugar, salt and fat. The food Magic Breakfast provides to schools complies with government school food standards and regulations in Scotland and England [School Food Standards]. We provide Quaker porridge; Nestle, Kellogg's and Weetabix cereals; New York Bakery Co bagels; and Heinz No Added Sugar Beanz. Schools buy their own milk and spreads, although we do offer guidance on portion size and the amount of spread that is appropriate for school age children to consume. We also give schools information on the ingredients and allergens in Magic Breakfast food. Drawing by Year 6 child In the academic year 2020/21 Magic Breakfast provided: 9,426,223 bagels 834,171 boxes of cereal 4.6 million servings of beans 4.5 million servings of porridge 126,040 litres of juice* *NOTE: In 2021, School Food Regulations in Scotland changed to no longer allow fruit juice to be served to children in schools because of its high sugar content, so we ceased delivering fruit juice to Scotland at that time. In February 2022, after reviewing the nutritional content and benefits of our breakfast food and drink, we decided to discontinue our offer of fruit juice to schools in England as well.