A “magic” breakfast is healthy and nutritious. It is designed to give children energy, protein, vitamins and minerals, and is low in sugar, salt and fat.  The food Magic Breakfast provides to schools complies with government school food standards and regulations in Scotland and England [School Food Standards]. 

We provide Quaker porridge, Nestle cereals, special recipe Bagel Nash bagels (made using a mix of wholemeal and white flour; free from preservatives, artificial additives and e-numbers; low in saturated fat; a good source of fibre and Vitamin D) and Tropicana unsweetened juice (which needs to be diluted with 50% water, as recommended by the British Dental Association*). From September 2019, 48 schools will also be receiving No Added Sugar Beanz from Heinz.  Schools buy their own milk and spreads, although we do offer guidance on portion size and the amount of spread that is appropriate for school age children to consume. We also give schools information on possible allergens in Magic Breakfast food.  

Drawing by Year 6 child


In the academic year 2018/19 Magic Breakfast provided

2,892,096 bagels

2,963,832 bowls of cereal 

1,672,696 glasses of juice

251,147 bowls of porridge 


*NOTE: The "Safefood BDA drinks poster" on the British Dental Association website says "It's ok [for children] to have a small glass of 100% fruit juice or a smoothie once a day - in fact it acts as one of their 5 a day. These drinks should only be consumed at mealtimes due to acidity".