Our values sit at the very heart of what we do. They permeate our ways of working, decision-making and policies. To move beyond words and into action, we have set out our Commitments. These bring our values to life and ensure we are the best possible version of ourselves – as individuals, teams, and as one Magic Breakfast.

Children and young people are at the heart of everything we do

We commit to:

Taking decisions with children and young people’s interests and potential at the forefront.

Seeking out, listening to, and championing the voices of children and young people.


We will speak up, and speak out, even when it's hard.

We commit to:

Daring to make mistakes and to learning from them. 

Speak truth to power.  


We care and want to help.

We commit to:

Challenging and supporting each other with kindness.

Acting with generosity and warmth.


We believe in the power of diversity and collective action.

We commit to:

Supporting and challenging each other to be the best we can be and achieve shared goals.

Working with others and finding common ground to achieve more than we can on our own.


We are transparent and inclusive.

We commit to:

Welcoming wider perspectives, sharing our views, and respecting others’.

Encouraging innovation and new ways of working to achieve our mission.


We are ambitious and impact-led.

We commit to:

Working alongside our teammates to solve problems.

Being led by evidence and the impact that can be achieved.