3rd December 2015 

On Monday 7th December, children’s nutrition charity, Magic Breakfast, is launching a social media campaign to spread the word about the importance of ensuring that no child misses out on their education due to hunger.

The Gold Star Breakfast campaign, created by Matt Morgan of FACT Studio, will be encouraging people to share photos of their star shaped breakfasts on social media using the hashtag #GoldStarBreakfast. Gold stars, while being associated with Christmas, are also synonymous with excelling at school.

An accompanying donation of £2, which provides a hungry child with healthy breakfasts for two weeks, can be made by texting GOLD02 £2 to 70070.

Magic Breakfast has nearly 300 schools on its waiting list in urgent need of breakfast provision to feed pupils arriving at school too hungry to learn. Children who eat a healthy breakfast are better able to concentrate and settle so can make the most of the core lessons taught in the morning.

All images of gold star breakfasts will be entered into Magic Breakfast’s competition and the winner will be chosen by a top chef. Their prize will be a brunch for four at The Good Egg Co in Hackney. The competition closes on 24th December.

To follow the campaign please search for #GoldStarBreakfast

Notes to Editors

About Magic Breakfast:

·       Magic Breakfast is a registered charity (number: 1102510) providing free, healthy breakfasts to over 23,500 UK children every school day.

·       The charity works with schools where over 35% of children are eligible for Free School Meals, helping them to establish breakfast provision that targets every hungry child.

·       There are more than 480 Magic Breakfast partner schools – primary, secondary, SEN schools and Pupil Referral Units.

·       Each “magic” breakfast, of cereal, porridge, bagels and fresh fruit juice, costs the charity just 22p thanks to the generosity of the charity’s food and funding partners.

·       The goal of Magic Breakfast is to ensure that, by 2020, there are no children in the UK starting lessons too hungry to learn.

www.magicbreakfast.com

twitter: @Magic_Breakfast

facebook: magicbreakfastuk

instagram: magicbreky

About FACT Studio:

Fact Studio is a London based branding and Graphic design agency helping organisations, companies and individuals to help others.

http://www.factstudio.co.uk/

twitter: @Factstudio

instagram: fact_studio