We have launched an urgent appeal with The Times and Sunday Times to support schools and children in disadvantaged areas of the UK. 

Hunger is soaring. It’s a proven barrier to learning, impacting the course of children’s lives. There are 4 million children at risk of going hungry every single morning in the UK.  

This is shocking and that’s why we’re here. We deliver breakfasts to children and young people in the most disadvantaged areas of the UK, fueling their learning, growth and futures. But the demand for our services is growing at an alarming rate, and we need support more than ever to keep up. 

We are delighted to be a part of The Times and The Sunday Times’ Christmas Appeal this year, reaching more people with our urgent call for donations. Every donation, big or small, can make a real and very tangible difference to the lives of young people. Having breakfast every morning, has real life impacts from achieving better grades, higher attendance in class and improved behaviour. Breakfast also has genuine effects on communities, helping families at a time of such uncertainty because of the cost of living crisis. 

Just 28p can provide a nutritious breakfast to a hungry child.  


£10 could give 2 months of breakfasts to prevent a child falling behind in school 

£25 could feed a whole classroom for 3 school days, boosting reading and maths progress 

£55 could give a child 1 year of nutritious school breakfasts 

£100 could give 357 children the fuel they need to learn 

£250 could feed a child for more than 4 school years, giving them the chance to succeed 

£1,000 could provide a school with food and expert support for over a month 

Donate now


Magic Breakfast provides a lifeline for children. I know times are tough right now, but, if you are able, please donate what you can this festive season.

Lucy Beaumont, actress and comedian 


Our work with The Times will not only enable us to raise much-needed funds to power our impact, but also to share the real life stories of people navigating the national emergency we find ourselves in. Change is needed now, and the voices of lived experience must be central in the conversation.