Ahead of World Food Day (16th October), new research commissioned by Quaker, found 72% of parents think that missing out on a nutritious breakfast would negatively impact their child’s work at school.

Quaker’s #FillABowl campaign is helping Magic Breakfast to combat child morning hunger. This winter, Quaker is donating up to half a million more breakfasts, on top of the 2.9 million pledged for this academic year to Magic Breakfast.

You too can help by making a donation online to support Magic Breakfast’s work. As little as £2 can help Magic Breakfast provide breakfast to a child for a whole week, and cover support costs. With your help, we can tackle child morning hunger and fuel the fire inside.