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  1. About
  2. Our Supporters

Our supporters

We are incredibly grateful to our wonderful partners who support us in many different ways. Without them we simpy couldn't continue to give thousands of children a healthy start to their school day.

People's Postcode Lottery

People's Postcode Lottery

Players of People's Postcode Lottery provide vital funding to Magic Breakfast Read more

Published: 4th January, 2017

Updated: 7th January, 2021

Author: mim mcculloch

Amazon

Amazon

Amazon is providing over 700,000 healthy breakfasts in the 2016-2017 academic year to over 3,800 children in 57 UK schools Read more

Published: 3rd January, 2017

Updated: 27th August, 2020

Author: Sophia Dettmer

Advent International

Advent International

Advent International has made a very generous donation to our Keeping Breakfast Going campaign. Read more

Published: 20th February, 2016

Updated: 27th August, 2020

Author: Susan Soper

Ardian

Ardian

Ardian Foundation has supported Magic Breakfast since 2018 enabling us to provide over 200,000 breakfasts to hungry children. Read more

Published: 19th February, 2016

Updated: 7th January, 2020

Author: Susan Soper

Arla

Arla

Arla Dairies provided 40,000 milk vouchers a week during recent school closures Read more

Published: 18th February, 2016

Updated: 27th August, 2020

Author: Susan Soper

Bagel Nash

Bagel Nash

Bagel Nash supply delicious, specially made bagels to Magic Breakfast at cost price Read more

Published: 17th February, 2016

Updated: 27th February, 2019

Author: mim mcculloch

Bank of America

Bank of America

Magic Breakfast was thrilled to receive a generous grant to support our Keeping Breakfast Going campaign, following our hugely successful partnership in 2017-19. Read more

Published: 16th February, 2016

Updated: 25th June, 2020

Author: Sophia Dettmer

The Childhood Trust

The Childhood Trust

The Childhood Trust has been Magic Breakfast’s ‘Charity Champion’ for the Big Give Christmas Challenge since 2013. Read more

Published: 15th February, 2016

Updated: 14th June, 2019

Author: mim mcculloch

Dishoom

Dishoom

Dishoom donate a Magic Breakfast for every breakfast served at their restaurants, helping to break down hunger as a barrier to education since 2015 Read more

Published: 14th February, 2016

Updated: 30th June, 2020

Author: mim mcculloch

Education Endowment Foundation

Education Endowment Foundation

The Education Endowment Foundation funded research into the impact of breakfast provision at school on educational attainment Read more

Published: 13th February, 2016

Updated: 3rd November, 2017

Author: mim mcculloch

Grupo Bimbo UK Ltd

Grupo Bimbo UK Ltd

The New York Bakery Co. brand started supporting Magic Breakfast in January 2020. Read more

Published: 12th February, 2016

Updated: 7th April, 2020

Author: Susan Soper

Heinz

Heinz

Heinz has been supporting Magic Breakfast since September 2019 and has committed to our partnership for a minimum of five years. Read more

Published: 10th February, 2016

Updated: 24th February, 2020

Author: Susan Soper

Igloo Thermo Logistics

Igloo Thermo Logistics

Igloo Thermo-Logistics are Magic Breakfast's food delivery partners Read more

Published: 8th February, 2016

Updated: 18th February, 2016

Author: mim mcculloch

Impetus-PEF

Impetus-PEF

Impetus-PEF provides expert support to Magic Breakfast helping to enable the charity to grow and operate efficiently at scale Read more

Published: 7th February, 2016

Updated: 7th June, 2019

Author: Sophia Dettmer

Kellogg's

Kellogg's

Kellogg’s are generously donating Corn Flakes and Rice Krispies to Magic Breakfast partner schools. Read more

Published: 5th February, 2016

Updated: 27th August, 2020

Author: Susan Soper

Merchant Taylors' Company

Merchant Taylors' Company

The Merchant Taylors' Company is funding provision of healthy and nutritious breakfasts to children at two schools in central London Read more

Published: 3rd February, 2016

Updated: 13th April, 2018

Author: Susan Soper

Morgan Stanley Int Foundation

Morgan Stanley Int Foundation

The Morgan Stanley International Foundation supports our holiday hunger programme in the London borough of Tower Hamlets Read more

Published: 2nd February, 2016

Updated: 25th June, 2020

Author: mim mcculloch

Morrisons

Morrisons

Morrisons have donated 200,000 boxes of cereal during the Keeping Breakfast Going campaign. Read more

Published: 1st February, 2016

Updated: 27th August, 2020

Author: Susan Soper

Peacetrain

Peacetrain

Peacetrain has generously supported Magic Breakfast with the Peacetrain Pilot Programme which has helped us to develop our Holiday Hunger provision. Read more

Published: 31st January, 2016

Updated: 16th April, 2021

Author: Susan Soper

Pat Newman Memorial Trust

Pat Newman Memorial Trust

The Pat Newman Memorial Trust have provided tens of thousands of nutritious breakfasts to children over the last four years – thank you so much! Read more

Published: 31st January, 2016

Updated: 27th February, 2019

Author: Susan Soper

Pearson UK

Pearson UK

Pearson UK have supported Magic Breakfast since 2006 and offer pro-bono office support Read more

Published: 31st January, 2016

Updated: 27th February, 2019

Author: mim mcculloch

Permira

Permira

The Permira Foundation made a very generous donation to our Keeping Breakfast Going campaign Read more

Published: 30th January, 2016

Updated: 27th August, 2020

Author: Susan Soper

Quaker

Quaker

Quaker Oats donate free porridge as part of our healthy breakfast provision. Read more

Published: 30th January, 2016

Updated: 25th June, 2020

Author: mim mcculloch

The Angus Lawson Memorial Trust

The Angus Lawson Memorial Trust

The Angus Lawson Memorial Trust, a long standing and valued supporter of Magic Breakfast. Read more

Published: 26th January, 2016

Updated: 23rd November, 2020

Author: Susan Soper

The Bert and Aase Sams Trust

The Bert and Aase Sams Trust

We recently received a very generous donation via The Bert and Aase Sams Trust Read more

Published: 25th January, 2016

Updated: 30th October, 2020

Author: Susan Soper

The Drapers' Charitable Fund

The Drapers' Charitable Fund

The Drapers’ Company is generously funding breakfast provision in London schools over the next 2 years – providing 66,666 breakfasts. Thank you! Read more

Published: 25th January, 2016

Updated: 12th June, 2019

Author: Susan Soper

The Worshipful Company of Basketmakers 2011 Charitable Trust

The Worshipful Company of Basketmakers 2011 Charitable Trust

The Worshipful Company of Basketmakers 2011 Charitable Trust is supporting a Magic Breakfast club in a school in central London, providing 16,666 breakfasts over the course of an academic year. Read more

Published: 24th January, 2016

Updated: 22nd October, 2019

Author: Susan Soper

TJC

TJC

TJC support Magic Breakfast through their One for One donation programme Read more

Published: 24th January, 2016

Updated: 7th February, 2018

Author: Sophia Dettmer

Tropicana

Tropicana

Tropicana donates fresh fruit juice to Magic Breakfast partner schools Read more

Published: 22nd January, 2016

Updated: 9th February, 2016

Author: mim mcculloch

Weetabix

Weetabix

Weetabix is generously providing Weetabix Original as well as covering the delivery costs to our 480 partner schools. Read more

Published: 21st January, 2016

Updated: 6th October, 2020

Author: Susan Soper

Additional thanks

Additional thanks

In addition to those listed above we are supported by many fantastic and generous organisations Read more

Published: 31st December, 2015

Updated: 25th November, 2020

Author: Sophia Dettmer

Back to top

Showing 10 of 31

Latest

  • New funding from  players of People’s Postcode Lottery equates to 1.3 million breakfasts

    New funding from players of People’s Postcode Lottery equates to 1.3 million breakfasts

    We’re delighted to receive new funding from players of People’s Postcode Lottery, meaning thousands of children at risk of hunger across England and Scotland will benefit from healthy breakfasts before lessons.

  • Our response to the SNP's announcement on school breakfasts

    Our response to the SNP's announcement on school breakfasts

    The SNP have reaffirmed its commitment to universal free school breakfast provision in all state funded primary schools, and to roll-out a pilot project for school breakfast provision in secondary schools.

  • Parliamentary Officer

    Parliamentary Officer

    We are looking to recruit a Parliamentary Officer to join our Policy and Campaigns Team. Working to ensure no child is too hungry to learn. Closing date for applications is 9am Wednesday 21 April.

  • DfE tender 2021

    DfE tender 2021

    Magic Breakfast's reaction to the Department for Education's announcement of a new school breakfast club tender.

Most read

  • Apply for Magic Breakfast provision

    Apply for Magic Breakfast provision

    If you have identified pupils at your school who would benefit from a nutritious breakfast, please read about our eligibility criteria, then we look forward to receiving your application

  • What we do

    What we do

    Magic Breakfast provides nutritious breakfasts to children as fuel for learning and expert support to schools

  • What can a school expect from us?

    What can a school expect from us?

    Magic Breakfast not only provides food aid to schools, but has an expert team to help identify and reach every hungry pupil, offer nutrition advice and training, give parents nutrition and food hygiene training, and advise on post-breakfast activities such as book clubs and exercise sessions.

  • Why we are needed

    Why we are needed

    Prior to the pandemic, 1.7 million children in the UK were living with food insecurity. This number is, sadly, likely to have grown because of Covid-19.

  • What does a magic breakfast look like?

    What does a magic breakfast look like?

    We provide schools with low sugar, low salt, low fat, nutritious breakfast food for children. A "magic" breakfast consists of porridge, cereal, specially made protein rich bagels and fresh fruit juice.

  • National School Breakfast Programme

    National School Breakfast Programme

    We are delighted to announce a new partnership with Family Action to deliver the Department for Education's National School Breakfast Programme

  • How Magic Breakfast began

    How Magic Breakfast began

    Magic Breakfast was founded by Carmel McConnell, MBE, who started buying and delivering breakfasts to five schools in the London borough of Hackney after hearing from headteachers there that many of their pupils were too hungry to learn.

  • Impact of Magic Breakfast

    Impact of Magic Breakfast

    Teachers at our partner schools report that pupils who have eaten a nutritious "magic" breakfast have improved concentration, energy, alertness, punctuality, behaviour, social skills, health and educational attainment.

  • Ordering your food deliveries

    Ordering your food deliveries

    Schools in partnership with Magic Breakfast get food delivered regularly, straight to the door

  • Case studies

    Case studies

    Our case studies demonstrate the many and diverse benefits, to children, families and the whole school, of Magic Breakfast provision.

Tag cloud

Blog Campaigns Carmel McConnell Events Funding News Nutrition Research Schools Supporters
Give a Magic Breakfast

Give a Magic Breakfast

Every 34p kindly donated to Magic Breakfast could give a child a nutritious breakfast and the chance to succeed at school. Please help us to reach more hungry children. Read more

Donate Fundraise

Published: 8th April, 2016

Updated: 10th February, 2021

Author:

Comments: 2

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